Us Marketing Manager

POSITION SUMMARY:

The US Marketing Manager, working as part of the Global Marketing Team, is responsible for managing the marketing team in the US and to ensure that all activities run smoothly. They are also responsible for ensuring that the yachts in the Fraser US sales and charter fleets benefit from the most effective and cohesive online, print and event tools for maximum awareness building and lead generation.

The US Marketing Manager will liaise closely with colleagues in the US and Europe to ensure a constant global brand message. This person will report to the Global Marketing Manager based in Monaco and ultimately to the Director of Marketing & Business Development.

The role requires a solid and demonstrable understanding of all aspects of marketing communications, especially digital communications and strategy and PR skills, and a candidate who will be able to create and execute best practice email and online campaigns that generate high engagement and increase website traffic to landing pages created for that purpose. As an experienced communicator and meticulous planner, the US Manager will be able to work under pressure, create and publish excellent copy and meet tight deadlines.

The US Manager must also be able to motivate and manage the US team and assist with any issues as they arise. They are also responsible for generating new ideas for activities in the US market. They will need exceptional written and spoken English and will often need to write press releases, copy for the website, social media and brochures, as well as suggest new ideas for such content. Experience in yachting or worldwide travel is preferred.

The role necessitates a self-motivated hard worker who is meticulous, has high standards and an eye for detail. The US Manager will work closely with the Global Marketing Manager, should be confident working at a senior, decision-making level and should also be ambitious, and keen to learn/progress.

KEY DUTIES & RESPONSIBILITIES:

US focused marketing initiatives

Working with the Global Marketing Manager and Director of Marketing and Business Development, set the overall goals and objectives for the US team and create the roadmap for deliverables accordingly. Encourage more US-centric thinking/focus on US market actions from the team and help make those initiatives happen once given the green light by the Global Marketing Manager/Director of Marketing & Business Development. Encourage creativity and thinking outside the box.

US Team Cohesion

Manage the US marketing team and ensure that all members are clear on their objectives and company goals for the week/month/quarter and that weekly meetings are held to ensure everyone is on track and if they need help with blockages/issues to ensure they receive it. Encourage close teamwork and lead the US team towards success.

Cross Departmental Synergies

Be an integral part of the sales and charter meetings feeding through ideas and initiatives to the marketing team as a whole that can help brokers and managers get what they need in the most efficient manner.

Digital Marketing

Work with other key members of the marketing team and yacht brokers to manage all areas of digital promotional activity (website, social media etc) for Fraser’s US fleet with a focus on increasing client engagement and generating more goal completions; including the company website, email campaigns, all social media channels and other digital marketing channels.

Print marketing
Work with the US graphic designer and yacht brokers to manage all printed material for Fraser’s US fleet for boat shows, yacht brochures and magazine advertising. Coordinate the production of all visual communication materials printed within the US, including; brochures and large format display graphics.

Copy Writing

Assist with the production of copy for all printed and online brochures, including but not limited to: annual charter portfolio, yacht brochures, and online client presentations including yacht features and destination brochures; as well as suggest new ideas and topics for such content.

Company brochures/newsletters

Assist with the editorial plan and design, then collation and creation of content, including copy and photos to ensure that each piece is delivered and distributed on time and within budget. To assist with proof reading of all articles and content.

Direct Marketing

To liaise with all department managers and coordinate production of all printed and digital marketing materials including brochures and leaflets. To appoint and oversee translators, copywriters, photographers, designers, printers, couriers and mailing houses to ensure delivery and distribution on time and within budget.

PR

Monitor company news and write appropriate content media requests and official press releases when needed, as well as other online material such as e-news, e-fliers and email marketing. To work with external press agencies as and when appropriate. Maintain and build relationships with key media contacts in the yachting, trade and consumer press. Monitor editorial schedules and manage the writing, collation and supply of timely information of US fleet and company activities to all industry and luxury publications and online media. To achieve widespread and regular coverage and maintain a high visibility and positive profile for the company.

Photography/Videography

To assist the Graphic Designer in maintaining and developing the photographic library. To organize photo/video sessions of yachts and/or acquire stock photography/video as required.

Marketing Support Services

Work closely with the brokers and staff on an ad hoc basis when required for specific projects/clients. Develop tools and templates which allow staff to create high quality, custom presentations, proposals, yacht selections and charter itineraries. The candidate may also be required to perform other, ad hoc marketing duties which may be reasonably required.

JOB ESSENTIAL FUNCTIONS (essential skills, experience, and qualifications):

Essential Skills:

§ Excellent copyrighting skills

§ Good knowledge of SEO, PPC/AdWords and digital and social media strategies (preferably for the luxury market)

§ Commercially minded – motivated by delivering results

§ Excellent ability to work under pressure, extremely well organised, able to multi-task

§ Excellent attention to detail and high standards

§ Self-motivated and confident

§ Good management and team leadership experience

§ Excellent knowledge of social media and digital production/publishing/scheduling/analytics platforms as well as multi-media content creation platforms

§ Good knowledge of Photoshop (or equivalent), Word, Excel and PowerPoint, with video editing skills a bonus

§ Excellent communication skills and adept at working both as a team and autonomously

§ Fluent English in both oral and written communications

§ Other languages would be a bonus (Spanish, Italian, Russian, German)

Experience:

§ 5 years’ experience in marketing, with at least 2-3 years’ experience in digital marketing (strategy and implementation), preferably with yachting or luxury services

§ Proven track record of growing leads and sales through online marketing – must be able to provide references and achievements

§ Experience working with CRM and integrated email marketing solutions, preferably Microsoft Dynamics & Click Dimensions

Qualifications:

• BS/BA, Master’s Degree or an equivalent Marketing certification

• Minimum of 5 years’ full-time experience with demonstrable results in lead generation and conversion in an advertising/digital marketing agency or in-house Marketing Department.

Physical Abilities:

§ Occasionally moves, transports, positions and removes equipment weighing up to 30 pounds for boat show materials when needed

§ Ability to work afterhours and/or weekends during boat shows

§ Ability to attend Fraser boat shows and open house events when needed

The

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