Vertical Marketing Specialist, Robotics & Automation in Irvine

Job Title: Vertical Marketing Specialist, Robotics & Automation

Location(s): Irvine, CA - Onsite

Compensation: $60,000 - $75,000

About this position:

The Vertical Marketing Specialist will be responsible for driving awareness, engagement, and demand for Advantech’s products within the robotics and gaming industries. This role will plan, execute, and optimize marketing campaigns tailored to the unique needs of these verticals, leveraging a mix of digital, content, and event-based strategies. The ideal candidate will manage lead generation activities, oversee trade show participation, and collaborate cross-functionally to create impactful marketing assets and campaigns that position Advantech as a leader in these high-tech markets. This individual will play a critical role in aligning marketing efforts with business goals to achieve measurable results.

Responsibilities:

Plan and execute effective marketing campaigns leveraging a variety of marketing tactics to promote select Advantech products into assigned vertical markets.
Lead generation through various marketing tactics for all stages of the buying cycle and marketing funnel.
Own budget and execute paid marketing campaigns including paid social media campaigns, media programs, and advertisements to generate and nurture leads.
Plan, execute, manage, and own all aspects of trade shows to ensure Advantech is seen as a leader in assigned vertical markets and industries.
Create and localize marketing collaterals from concept to completion.
Design and implement clear and effective email promotions, web pages, and landing pages.
Optimize vertical corporate web pages to increase website traffic, conversions, and other key metrics.
Research new and maintain existing online industry memberships, portals, and directories.
Collaborate cross-functionally with Product, Sales, Design, and Marketing teams across global and regional offices to create original content, plan and execute events, and track campaigns.

Qualifications:

Bachelor’s degree in marketing or related field
3+ years of experience in marketing, preferably in a Business-to-Business (B2B) environment, with an emphasis on high-tech fields such as automation, robotics, or gaming. Specific experience with tech manufacturers is a strong plus.
Experience managing trade shows or similar events from concept to completion.
Experience designing & implementing email marketing.
Experience with Salesforce Marketing Cloud or other marketing automation tools a strong plus
Experience with marketing data analysis with ability to extract business insight based on trends.
Proficiency in use of business productivity tools such as Microsoft Suite, Adobe Suite, and Google Suite
Possess strong communication and interpersonal skills.
Possess efficient time management, strong organizational skills, is self-motivated and detail oriented.
Positive and determined attitude with the ability to work in a fast-paced, team environment.
Proven ability to learn quickly and adapt to new systems, processes, plans, and programs.
Proven ability to prioritize and manage multiple projects and deadlines at the same time.
Be up to date with the latest trends and best practices in marketing.

Hours:

40-hours per week (full-time, permanent).

Travel:

20% - 30% of travel, annually.

Benefits:

Competitive salary dependent on experience (DOE)
Winning culture with a friendly, team-oriented environment!
Generous benefits package including medical, dental, vision, long-term disability, and life insurance.
Employee Assistance Program (EAP)
401(k) with company match
Education & personal development reimbursement program
Generous vacation and paid holidays package
Company events, and lunches
Work from home program – once eligible
Referral Bonus

About Advantech

Founded in 1983, Advantech is a leader in providing trusted innovative embedded and automation products and solutions. Advantech offers comprehensive system integration, hardware, software, customer-centric design services, and global logistics support; all backed by industry-leading front and back-office e-business solutions. Advantech has always been an innovator in the development and manufacture of high-quality, high-performance computing platforms.

We cooperate closely with our partners to help provide complete solutions for a wide array of applications across a diverse range of industries. To realize our corporate vision of Enabling an Intelligent Planet, Advantech will continue collaborating and partnering for Smart city & IoT Solutions.

World-class Recognition

Advantech is an authorized alliance partner of both Intel® and Microsoft®. Our customers will find the technologies we use inside our products to be widely compatible with other products in the global marketplace. In 2018 and 2019, Interbrand, the world-renowned brand consulting firm, once again recognized Advantech efforts to build a trusted, global brand; it also symbolizes a promise we gave to our business partners, which was to do our best to keep building a trustworthy brand that is recognized everywhere in the world. Advantech was selected as Interbrand’s #5 best Taiwan Global Brand in 2018.

Work Authorization:

To conform to U.S. Government export regulations (ITAR), applicant must be a U.S. citizen, lawful permanent resident of the U.S., protected individual as defined by 8. U.S.C. 1324b(a)(3), or eligible to obtain the required authorizations from the U.S. Department of State. More information can be found at https://www.pmddtc.state.gov/regulations_laws/itar.html

Advantech is proud to be an Equal Employment Opportunity employer. We accept applications directly from candidates only and will not be responsible for any recruiting agency fees absent a formal agreement.

Vertical Marketing Specialist, Robotics & Automation

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