Vice President, Agency Growth

• Business Development responsibilities:
  • Provide Business Development planning and administrative leadership.
    • Develop full year agency sales plans and quarterly business growth snapshots all focused on delivering on new net revenue goal.
    • Track progress toward new net revenue goal on a quarterly basis and adjust plans as needed to ensure we stay on track to hit YE goal.
    • Continue to evolve and strengthen the business development process.
    • Ensure all administrative steps are taken when starting a new business job internally.
    • Lead review of new business pipeline on Weekly Project Review discussions.
  • Lead agency response efforts to in-bound opportunities.
    • Evaluate RFP’s and creative briefs to determine viability for agency pursuit.
    • Oversee the BeCore new business scoring filter process, including the input of new opportunities through the scorecard, as well as evolving the filter as needed.
    • Determine the appropriate resources needed in order to respond to chosen opportunities.
    • Provide initial response for quick-turn budget requests, timelines or other feasibility checks from prospective clients as needed.
    • Build Development Agreements to secure initial work from prospective clients.
    • Lead cross-functional teams of internal and freelance resources to develop strategic solutions and provide winning responses on RFP’s and briefs.
    • Deliver live/virtual presentations to prospective clients as needed.
  • Drive outbound agency sales efforts.
    • Pursue new business opportunities in the experiential, event marketing, and sports and entertainment sponsorship industry by leveraging existing brand/agency/property relationships and by networking with industry leaders.
    • Consistently be looking for new service offerings, events or other opportunities we can leverage to try and drive additional new business.
    • Deliver customized capabilities and case study presentations to prospective clients.
    • Support team members when initial conversations lead to follow-up work needed in pursuit of new opportunities.
  • Servicing of new clients.
    • Upon securing new clients, support in the transition process as needed, ensuring the various internal teams across departments are fully up-to-speed on the program and introduced to the client contacts.
    • Stay engaged with new client contacts as needed until Client Service team has taken over.
  • Be the in-house expert on BeCore’s positioning, service offerings, and past programming, as well as industry trends.
    • Build and maintain a strong knowledge of BeCore’s current services, processes and solutions.
    • Develop a strong knowledge of BeCore’s past programming in an effort to provide the most relevant information/case studies/capabilities related to specific opportunities.
    • Keep current with emerging experiential and partnership marketing trends and best practices.
    • Recommend tools, services or learning opportunities (i.e., research, analytics, tools, conferences, etc.) that allow us to enhance our value to current and prospective clients.
  
  

• Marketing Communications responsibilities:
  • Collaborate with Executive team to understand and prioritize business objectives, priorities, and goals and how it pertains to the agency’s marketing communications efforts.
  • Support the Manager of Agency Growth in the development and implementation of a strategic marketing communications plan that translates these big-picture goals into an actionable workflow and deliverables, including areas such as:
    • Digital + Social
    • Case Study Development
    • Content Capture
    • Public Relations
    • Branded Events
  
  

What We’re Looking For In You:

• Bachelor’s degree in Business, Marketing or Communications.
• Minimum of 10 years of sales and marketing experience, ideally within an experiential agency environment.
• Experience and expertise consulting with and selling to Fortune 500 company executives.
• Strategic thinker with an ability to develop creative ideas to solve business challenges.
• Savvy relationship builder with a hunger to find, pursue and win new business opportunities.
• Proven ability building consensus and working effectively with cross-functional resources in developing impactful programs.
• Experience in the logistical delivery of event marketing programs, including; building budgets, building timelines, understanding operational needs, etc.
• Comprehensive understanding of contemporary marketing approaches, including; experiential marketing, partnership marketing, digital and social media marketing, influencer marketing, content development, etc.
• Ability to identify, develop and implement changes in process/systems for maximum effectiveness and efficiency.
• Talented presenter with the ability to capture an audience’s attention.
• Dynamic, self-motivated individual with solid organization and time management skills.