Vice President, Demand Generation, Marketing Technology, Marketing Ai & Analytics in Houston

Vice President, Demand Generation, Marketing Technology, Marketing AI & Analytics

Seeking a revenue-driven marketing leader for our VP of Demand Generation, Marketing Technologies, Marketing AI and Analytics. This strategic leadership role will develop and execute a comprehensive revenue marketing strategy, set and achieve pipeline generation targets, tightly align marketing activities with sales objectives, manage and optimize marketing budgets, develop and implement an AI-powered predictive demand generation and pipeline go-to-market system. This executive reports regularly to the executive team on revenue impact and ROI.

This role requires a proven track record in driving a predictable and scalable pipeline/bookings acquisition engine through integrated marketing and sales motions that drive engagement, conversion, pipeline and bookings. Reporting directly to the CMO, this person will partner closely with Sales, SDRs, Customer Success, Product Marketing, and Corporate Marketing to ensure alignment.

This person will lead the teams responsible for demand generation campaigns, digital marketing, website, live and virtual events, field marketing, marketing technologies, and AI-enabled analytics. This leader will tightly align with business strategy and with our global sales objectives to develop an integrated, ROI-driven acquisition strategy that drives rapid scale and harnesses AI/automation across the marketing and SDR motions via integrated, multi-touch campaigns that are executed across various channels including, but not limited to SEM, email, social, digital advertising and programs, webinars, events (owned and third party), marketing/SDR automation and leverages AI to continually optimize marketing mix. We are looking for someone who is data-driven, deep marketing technology, AI, and marketing analytics background. This leader knows how to experiment and optimize across these various tactics to consistently overachieve our pipeline and bookings goals.

What you’ll do:

Manage and lead our global demand generation programs (new logo and existing business), Field Marketing to grow it into a best-in-class predictive revenue driven machine
Provide strategic leadership to develop and execute comprehensive revenue marketing strategy, set and achieve pipeline generation targets, align marketing activities with sales objectives, manage and optimize marketing budget, and report to executive team on revenue impact and ROI
Have a deep understanding of our ideal customer profile and buyer personas and ensure that all demand programs are well aligned to our target buyers
Oversee content strategy that will fuel all brand and demand generation efforts
Forecast, measure, analyze and report on the impact of demand creation activities on sales pipeline, revenue and sales cycle length
Develop AI-enabled demand generation and pipeline forecasting analytics models, dashboards, and operational reporting
Develops and implements scalable marketing technology roadmap
Identify gaps in process and work cross-functionally to influence key stakeholders and get support needed to address those gaps
Implement testing methodologies to enhance the demand creation process, including response and conversion rates and multivariate testing
Build and maintain strong relationships with peers in marketing, sales, product, technology and finance organizations
Ability to translate complex data into simple, actionable terms for the sales and marketing teams
Lead a target account strategy through the creation of target account lists, analysis of campaign attribution, performance and conversion rates and finding repeatable & scalable tactics to grow our business
Identify ways to improve our marketing mix to minimize our cost of acquisition and accelerate revenue

Who you are (Requirements):

15+ years of experience in B2B marketing within a SaaS company
Experience leading and developing global marketing teams
Proven track record of developing & executing multi-channel, integrated demand generation campaigns
Proven track record of owning and implementing next-generation marketing technology ecosytems
Deep expertise in marketing analytics and advanced AI
Proven track record in partnering with Sales, Sales Development & Revenue Operations to drive pipeline and funnel performance
Experience working with Google Analytics, Adwords, Marketo, Salesforce, PowerBI, data visualization tools, and ABM platforms preferred
Strong analytical skills, and proven track record in making data-driven decisions to continually optimize performance and determine future investments.
Team player with exceptional communication and interpersonal skills
Bachelor’s degree or Masters in Marketing

Strategic Responsibilities:

Develop and execute comprehensive revenue marketing strategy aligned with global sales objectives
Lead target account strategy development, including ICP refinement and ABM execution
Drive integration of AI/automation across marketing and SDR motions
Optimize marketing mix to minimize acquisition costs and accelerate revenue
Own pipeline and revenue targets, reporting directly to executive team

Operational Leadership:

Direct global demand generation programs across new logo and customer expansion
Lead Americas field marketing and partner marketing initiatives
Manage and scale high-performing Sales Development organization
Oversee content strategy fueling brand and demand generation efforts
Execute integrated, multi-touch campaigns across SEM, email, social, digital advertising, webinars, and events

Analytics & Optimization:

Forecast and report on demand creation impact on pipeline, revenue, and sales cycle length
Implement testing methodologies to enhance conversion rates and campaign performance
Drive continuous optimization through data analysis, multivariate testing and advanced AI analytics
Translate complex data into actionable insights for sales and marketing teams
Monitor and optimize ROI across all channels and programs

Team Scope:

Direct management of 25+ member global team
Full ownership of marketing tech stack
Global responsibility with teams across major regions

Skills & Personal Characteristics:

Ownership
Innovation
Care

Why PROS?

PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.

This is a unique opportunity to join a company that has 30+ years of proven success with a long runway of more success.

Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.

Work Environment:

Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.

This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.

Vice President, Demand Generation, Marketing Technology, Marketing Ai & Analytics

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