Vice President, Marketing

United Pet Care (UPC) is a high-growth leader in the pet healthcare industry. We’re a mission-driven team single-mindedly focused on making world-class pet care affordable and accessible to pet parents everywhere. We work with employers to distribute our pet health savings plan to pet parents across the country so they can save meaningful money at our nationwide network of high-quality veterinarians.

We’re hiring a Marketing leader to help us achieve our growth & strategic objectives by lowering our Customer Acquisition Cost (CAC) across all our constituent groups (Employer, Member, Veterinarian) via enablement of our sales processes and improved standalone marketing motions (e.g., inbound lead management & qualification).

This role reports directly to the CEO and is a member of our Leadership Team – we expect this person to push our collective thinking and expand our organizational capabilities in a role that touches nearly every department and is mission-critical to our success. Both our CEO and COO have marketing backgrounds and highly value the function (and hold it to a high standard of expectation). The role currently has one direct report (a Marketing Coordinator, joined in March 2024) and will own/manage relationships with external vendor & client partners.

If you’re a pet-loving, detail-oriented people leader fired up to make an impact on a rapidly-growing, constantly-evolving company, this is almost certainly your dream gig! The job is based out of our sunny Tempe, AZ office, with the option of working hybrid (two days remote/week) after your first 90 days. We’re looking for someone ready to dive right in- so, if you are in the greater Phoenix area or planning to make the move, let’s chat!

Where you’ll focus:

• Lower our CAC by improving our presentation-to-conversion rates by improving our targeting & value prop and evaluating delivery (rep skills, proposals, sales decks) with a goal of 5-10% improvement in win rates
• Build out our lead management, qualification & scoring process
• With CEO, further develop our large group direct to employer sales/marketing strategy & tactics
• With COO & Tech support, successfully implement & deploy a new Marketing Automation Tool
• Establish yourself as the Voice of UPC and act as final approver on all outbound content to ensure high communication standards are upheld
• Perfect ‘fail fast’ approach by systematically measuring and evaluating campaign effectiveness + marketing & event spend to redeploy budget & shape our strategy

Things that are not near-term priorities for this Marketing Leader:

• Branding and brand marketing
• Social media
• Website (outside of lead conversion)
• Paid marketing/SEO

What you’ll need to be successful in this role:

• Extensive experience with demonstrated upward trajectory in Marketing and/or Sales Enablement roles
• Exceptional written / verbal communication skills, with experience tailoring and delivering communications to a wide variety of internal and external audiences
• Resourceful and nimble, with the ability to operate in sometimes ambiguous or undefined environments
• Logical, first-principles approach to problem-solving with a focus on business outcomes vs activities
• Analytical orientation, disciplined use of metrics to measure & drive performance
• Ability to take ownership of an issue and see it through resolution
• Ability to think strategically with a willingness to roll up your sleeves and execute
• Experience launching a new product or service line a plus
• Understanding of the veterinary, pet and/or voluntary benefits markets a plus
• Strong interpersonal skills with ability to quickly establish rapport. Confident and effective working both independently and as a part of a team.
• CRM/MAT proficiency required

Benefits and perks to working at UPC:

• Competitive salary plus variable compensation
• Medical, Dental, Vision, life insurance, disability insurance options to fit you and your family's needs with Executive-level employer contributions
• Company-paid United Pet Care benefits for your fur babies!
• 401K with employer matching
• Flexible vacation policy - work hard and take time off when you need it!
• Company paid activities (i.e., happy hour, lunches, parties, etc.)
• Volunteer Time Off

?At UPC, our mission is to make world-class pet healthcare affordable and accessible to pet parents everywhere. Our vision is for every employee to be offered pet healthcare options by their employer as an employee benefit.? We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or any other protected status under applicable laws and will not be discriminated against on the basis of disability.?