Vice President, Marketing

• Value Proposition Development: Craft and articulate compelling value propositions that provide a competitive advantage for both new and existing products, while expanding utilization within the current client base.
• Marketing Strategy Execution: Develop and implement comprehensive marketing plans, outlining the necessary support and resources to achieve defined objectives.
• Sales and Marketing Alignment: Collaborate with the Head of Sales to create a cohesive sales and marketing roadmap that optimizes lead generation and enhances engagement throughout the sales cycle.
• Lead Qualification and Management: Establish and oversee a robust marketing funnel, ensuring that leads entering the sales pipeline are effectively qualified.
• Multi-Channel Acquisition Strategies: Design and execute innovative multi-channel acquisition campaigns, working closely with product, sales, and technical teams to ensure alignment and effectiveness.
• Data Analysis and Insights: Analyze internal sales and marketing data to inform strategic decisions, providing actionable recommendations to executive leadership.
• Performance Tracking and Reporting: Implement ongoing tracking, measurement, and analysis of key performance indicators (KPIs) and return on investment (ROI) for marketing initiatives, delivering insights that drive strategic communication and brand initiatives.
• Operational Excellence: Demonstrate the ability to translate high-level marketing strategies into actionable operational plans, having successfully developed and executed strategic marketing roadmaps in previous roles.
• Demand Generation Expertise: Utilize expertise in volume demand generation to monitor lead funnel performance and conduct ongoing analysis for optimization.
• Data-Driven Approach: Leverage a data-driven mindset and ROI-focused strategies to adapt marketing efforts based on insights, ensuring continuous improvement and momentum.
• Strategic Resource Allocation: Exhibit strong strategic acumen in the allocation of marketing investments and resources to maximize outcomes while maintaining hands-on oversight for successful execution.
• Revenue Growth: Maintain a proven track record of generating revenue and demand through effective marketing activities and campaigns.
• Digital Marketing Leadership: Influence and lead initiatives across multiple digital marketing channels, including email, social media, partner marketing, SEO, and remarketing, in alignment with the company strategy.
• Partnership Development: Foster strategic partnerships that enhance market presence and drive business growth.
• Team Building and Leadership: Build and lead a high-performing marketing team, demonstrating well-developed people management skills and a commitment to fostering a collaborative and success-driven work environment.

• Marketing Strategy
• Go-To-Market Strategy
• Product Marketing
• Demand Generation
• Business Development
• Content Marketing
• Digital Marketing
• Branding
• Public Relations
• Influencer Relations
• Marketing Operations and Analytics
• Event Management
• Sales & Field Enablement
• ISV Partners & Sales Alliances: Recruitment, Education, and Programs

• Experience: 5+ years of experience in a senior marketing leadership role within a high-growth B2B software or professional services organization. Previous experience in a VP or CMO capacity is preferred.
• Proven Success: A strong track record of driving demand generation and achieving double-digit year-over-year growth in previous roles.
• Strategic Acumen: Ability to translate business goals into actionable marketing strategies with a focus on measurable outcomes.
• Technical Proficiency: Deep knowledge of modern marketing technologies and analytics tools, including CRM and MarTech solutions.
• People Management: Exceptional people management skills with experience building and leading high-performing teams in fast-paced environments.
• Financial Literacy: Strong financial acumen and experience managing marketing budgets, ensuring that marketing spend is strategically allocated to trackable programs.
• Education: An advanced degree in Marketing, Business Administration, or a related field (MBA preferred).

At Velosio, YOU MATTER.

Due to our proven commitment to delivering an exemplary employee experience, Velosio was awarded Best Company Culture and Best Company for Women by Comparably in 2023, 2022 and 2021, in addition to Best Company for Career Growth, Best Perks & Benefits, and Best Leadership Team by Comparably in 2022 and 2023!

Access the following link to see why 100% of current Velosio team members feel their company is invested in their career growth, 99% of current Velosio employees feel their manager cares about them as a person, and 99% of current Velosio team members look forward to interacting with their coworkers every day:

https://www.comparably.com/companies/velosio

At Velosio, YOUR WELLNESS MATTERS.

We know one size doesn't fit all, which is why we offer a comprehensive benefits package that allows our team members to create a personalized plan best suited for their unique needs, including:

• 3 Medical Insurance options with a company contribution to HSA
• 3 Dental Insurance options including adult orthodontics
• 3 Vision Insurance options
• Unlimited PTO!
• Remote working environment
• 401k Match 50% of the first 6%
• StayWell Program – a cash reimbursement up to $600 a year toward Wellness
• Quarterly Incentive Program