Vice President, Marketing

What is Clutch

Clutch is the leading global marketplace of business service providers, featuring over 350,000 B2B companies across 157 countries. Each month, nearly a million business leaders use Clutch to find the right service providers for their needs. Clutch has been recognized by Inc Magazine as one of the 5000 fastest-growing companies in the United States for the past 7 consecutive years and has been listed in Deloitte's North America Technology Fast 500.

Who We Are

Our global team of builders make our mission and growth possible. We come from many countries and believe that celebrating what makes us different creates a resilient and positive culture. Leading with empathy and an open mind are key to uncovering brilliant solutions. We promote diversity, equity and inclusion by weaving it in all of our processes, from our hiring practices and benefits plans to our employee-led and executive-sponsored DE&I committee. Clutch has been recognized by workplace culture site, Comparably, as a best company for career growth, work-life balance, and diversity.

Who We Are Looking For

As Clutch continues to grow, we're seeking a strategic VP of Marketing with B2B product-led growth experience to serve as a partner on the leadership team and drive cross-functional growth initiatives designed to strengthen our position as the leading ratings and reviews platform.

The ideal candidate thrives in an environment where expectations are high, the right path is often unclear, ambitious mistakes are favored over inaction and every day is considered a battle to win the buyer. Clutch is not driven by any single function - it's a team effort to create the best experience for our buyers and our professional services companies. We win as a team and the ideal candidate will raise the bar for the entire leadership team.

The VP Marketing will be responsible for owning the overall strategic marketing plan while also relentlessly pursuing a results driven tactical plan to further Clutch's global growth. Clutch's success to date has been heavily based on strong search engine optimization. Candidates should have demonstrated success executing on an SEO centric marketing plan while also leading efforts to diversify traffic sources. This person will be an inspirational and passionate results-driven leader and able to collaborate across functions, building consensus with Product, Sales and Operations.

This position will be based in our Washington, DC office location.

Responsibilities:

• Run a high-performing marketing team while owning and shaping a comprehensive marketing strategy that leverages product-led growth principles to meet company-wide goals
• Work cross-functionally with leadership in Product, Sales, and Operations to increase product usage and retention, conversion, revenue retention, and expansion
• Quickly develop a deep understanding of our stakeholders on both sides of the marketplace with a heavy focus on driving the buyer (demand-side) of the marketplace

Key Focus Areas:

• Search Engine Optimization
• Content Marketing
• Affiliate Marketing
• Demand Generation
• Brand and Social Strategy

Qualifications:

• Experience running an SEO centric marketing strategy while diversifying traffic across sources
• Experienced marketing leader who partners effectively and has a track record of owning cross-functional initiatives with a high level of autonomy and a focus on execution
• Experience leading the GTM strategy for SMB marketing at a high-growth company with product-led growth
• Experience running marketing orgs of 20+ FTEs and excel at hiring, developing, and retaining exceptional talent
• Significant experience working collaboratively with Product, Sales, and Operations to increase product usage, customer retention, and revenue expansion
• Adept in growth marketing best practices, leading teams to design and conduct experiments to maximize rapid learning and iteration

We are pleased to offer a comprehensive range of benefits to our full-time employees, which includes health, life, disability, and retirement plans, as well as paid time off for mental health, community service along with vacation, sick and safe leave, and holidays. In addition to base pay, employees may be eligible to participate in Clutch's annual performance bonus program and any applicable incentives, which will be communicated during the hiring process.

Salary at Clutch is determined based on factors such as relevant qualifications, experience, and market. For this position, we expect a base salary range between $200,000-$250,000.

Clutch Co. is an Equal Employment Opportunity employer. We consider all qualified applicants without regard to race, traits historically associated with race (including hair texture, hair type and protective hairstyles), religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, physical or mental disability, personal appearance, genetic information, marital status, political affiliation or activity, credit information, status as a victim or family member of a victim of domestic violence, a sexual offense, or stalking, or any other characteristic protected by applicable law. Clutch participates in E-Verify.

Clutch Co. is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. Applicants with disabilities are invited to advise Clutch Co. of any reasonable accommodations needed in the application process by contacting us at talent@clutch.co.