Vice President, Marketing

Job Overview:

Learning A-Z is a standard-bearer in EdTech with a storied history, excellent brand awareness in schools, and best-in-class customer satisfaction. At the same time, the elementary literacy space is rapidly evolving in response to the Science of Reading. The VP of Marketing plays a key role in the evolution and elevation of Learning A-Z as an essential part of every K-6 classroom. This individual will help champion a re-imagination of the Learning A-Z brand and value story, managing those changes within the department and through the broader organization. In addition to driving strategic priorities and organizational performance marketing organization, the VP of Marketing serves as a vital member of the senior leadership team, bringing their market expertise and strategic thinking to support the overall organization's strategy and direction, including shining a bright light focus on how our solutions support research-based literacy strategies, creating impactful and measurable experiences in the classroom, leveraging data to support decision-making, continuing worthy stewardship of customer data, exploring new ways to innovate our business through AI, and identifying sustainable operational efficiencies that lead to better outcomes for students, teachers, and Learning A-Z. The VP of Marketing is a solution-oriented, innovative leader who owns the strategic vision for Learning A-Z’s overall marketing strategy and empowers the marketing team to deliver excellence.

Of critical importance to this role is the ability to leverage internal and external data reporting. The VP of Marketing makes data-driven decisions that ensure short and long-term goals supporting customer satisfaction, brand loyalty, and financial objectives. They explain the logic of these decisions clearly, growing consensus within the organization on decisions and enabling the Marketing team likewise to leverage data in their roles.

As a critical element of the position, the VP of Marketing is responsible for recruiting, retaining, developing, and supporting talented marketing professionals who collaborate with sales, customer success, and product management to ensure we bring our best to the market. Additionally, they partner with sales to provide effective and accurate vehicles for messaging through sales enablement.

Job Responsibilities:

Job Requirements:

Our Team and Culture:

Learning A-Z (LAZ,) A Cambium Learning brand inspires curiosity, ensures comprehension, and instills the joy of learning for elementary students. With a focus on innovation, resource flexibility, and market-responsive and research-based practices, Learning A-Z aims to deliver effective, affordable, and easy-to-use supplemental elementary resources that can be used anywhere learning takes place.

We achieve these goals by putting our employees first. As a deeply embedded and highly respected partner in the elementary education space, LAZ attracts a diverse group of talented people who work in spirited teams to do extraordinary things. Our Leadership Philosophy at Learning A-Z includes building blocks of empowerment that include clarity before actions, results through people, and full-circle accountability. Qualified candidates come to LAZ with a passion for serving students and educators, a hunger for making a difference in education, the humility to contribute as part of a talented team, and the skills to support strong relationships and collaboration.

Why Work With Us?

When you work with Learning A-Z, you’ll be helping students across the globe develop the comprehension, curiosity, and continued joy of learning they need to succeed in today’s world.

We’ve been awarded numerous accolades from a wide variety of edtech organizations. Our flagship products Reading A-Z, Raz-Kids, and Raz-Plus are beloved by teachers and students alike, and are currently used by approximately 1/5 of public students in the United States.

To learn more about our organization and the exciting work we do, visit .

An Equal Opportunity Employer