Vice President, Marketing And Growth

Full Time • Evanston, IL, United States of America

212,160 - 318,240 (Yearly) Added 1 day, 14 hours ago

Summary

LOCATION

Evanston, IL

QUALIFICATIONS

Bachelor's degree required (Master's preferred), 10+ years in marketing, communication, and sales, with 7+ years in team leadership, strong analytical and storytelling skills, proficiency in marketing automation, and experience with diverse communities.

RESPONSIBILITIES

Lead and oversee marketing and media strategies, develop growth opportunities, manage team performance, oversee quality of programs, improve processes, and ensure effective communication within the organization.

INDUSTRY

Healthcare

SHORT DESCRIPTION

The Vice President, Marketing & Growth is responsible for developing and implementing integrated marketing strategies to enhance brand awareness and drive growth for Endeavor Health, focusing on both strategic and tactical execution.

Vice President, Marketing & Growth

Position Highlights:

Position: VP, Marketing & Growth
Hourly Pay Range: $102.89/hr. - $153.85/hr. The hourly pay rate offered is determined by a candidate’s expertise and years of experience, among other factors.
Location: Evanston, IL
Full Time
Hours: Monday – Friday, 8am – 5pm
Required Travel: As needed

Job Summary:

The Vice President, Marketing & Growth develops, implements and leads a powerful, integrated marketing and media strategy based on research, marketplace differentiators and growth opportunities to connect with Endeavor Health’s external and internal audiences—in ways that are aligned and consistent with overall brand messages and business goals. This role prioritizes and oversees the successful execution and delivery of short and long-term marketing initiatives that deliver on Endeavor Health’s marketplace differentiators and innovation opportunities; business goals and growth targets; marketing vision and strategy; brand story-telling and media strategy and operations. This VP position reports directly to the Chief Marketing Officer and collaborates closely with senior peers on the CMO’s direct-report team. This is a highly cross-functional role requiring both strategic and tactical execution. This role requires someone who is highly collaborative, not afraid of change, curious, inventive, a bold collaborator, and works to be a little better every single day.

What you will do:

ELEVATE, LEAD and OVERSEE the marketing and media strategy, research and testing strategy, service line creative execution process, performance marketing strategy, and measurement strategy.
DEVELOP AND PROCURE GROWTH OPPORTUNITIES, including advertising and third-party partnerships and/or sponsorships that expand awareness of the brand with internal and external audiences.
POSSESS A DIGITAL-FIRST MINDSET, developed through extensive experience with websites, social strategy and digital assets to enable increased conversion in omnichannel campaigns.
PROVIDE VISION AND DIRECTION: Point team and programs in the right direction overall by analyzing business and marketing objectives and customer needs; developing, communicating, building support for, and implementing strategies, plans, and practices; analyzing costs and forecasts; determining and supporting resource requirements; evaluating operational processes; measuring outcomes to ensure desired results; identifying and capitalizing on improvement opportunities; promoting an audience-first environment; and demonstrating adaptability and sponsoring continuous learning.
OVERSEE PRIORITIZATION AND DELIVERY OF QUALITY PROGRAMS: Direct scoping, evaluation, feasibility assessment and excellent execution of multiple organizational projects by directing program and project managers in the selection and facilitation of a cross-functional team of stakeholders; communicating goals, objectives, KPIs, and priorities of the department and influencing departmental strategic plans.
DEVELOP AND MANAGE your team of advertising, agency management, marketing operations and event/sponsorship professionals. Bring out the best in them: inspire, train, grow.
MANAGE OUTSIDE AGENCIES and vendor relationships in a win/win way that elicits the best results, creating a positive collaborative environment and excellent creative execution and metrics results.
ENSURE QUALITY AND TIMELINESS of your programs: making sure they are on schedule, within budget, and high quality—executed consistently across full range of marketing vehicles.
CREATE A COLLABORATIVE, INTEGRATED, EMPOWERED TEAM CULTURE: Champion marketing and organizational integration to launch and ensure leadership and management of teams who create innovative programs that support transformational improvements. The team culture and working environment will feature seamless transition and efficiency gains through team alignment, contract alignment, process evaluation, and operational implementation.
ELEVATE PROCESS AND MEASUREMENT RIGOR: Identify, design and execute new processes that enable colleagues to be more effective in their day-to-day work, including executional excellence in campaign analysis, efficiency, scale, etc. Work with teams to define requirements and unblock policies and processes to effectively and consistently maximize marketing channels.
DEVELOP AND CHAMPION PROGRAM MANAGEMENT: Direct program management process improvement by overseeing gap analyses; evaluating and determining practicality of improvement opportunities; developing improved processes based on best practices and standards; ensuring alignment of process improvement with department and company strategy; providing guidance to project leads on process improvement; gaining buy-in and approval from leadership on process improvements; and overseeing the implementation of processes.
COMMUNICATE AND INSPIRE: Expert, strong communicator able to design messaging using data and insights to tell meaningful, comprehensive stories that move the organization forward—measurably.

What you will need:

Education: Bachelor’s degree required, Master’s degree preferred.
Certification: N/A
Experience: 10+ years professional experience in marketing, communication and sales.
Unique or Preferred Skills:
7+ years professional experience in building and leading teams.
Demonstrated experience with performance marketing and marketing operations.
Demonstrated experience using data to inform decision making & strategy planning.
Proven leadership experience influencing others and communicating direction.
Strong analytical skills. Loves working with data.
Effective storyteller: able to merchandise and extend messages to multiple audiences.
Proficiency in marketing automation system.
Ability to masterfully manage multiple projects at the same time in a fast-paced environment.
Technically capable, excellent communicator, and a desire to improve processes.
Experience engaging at an executive level with cross-functional groups.
Experience working with or in support of diverse communities.
Experience in content marketing.

Benefits (For full time or part time positions):

Eligibility for our Annual Incentive Plan, which offers the potential to earn a certain percentage amount of your base salary based on organizational performance.
Career Pathways to Promote Professional Growth and Development
Various Medical, Dental, Pet and Vision options
Tuition Reimbursement
Free Parking
Wellness Program Savings Plan
Health Savings Account Options
Retirement Options with Company Match
Paid Time Off and Holiday Pay
Community Involvement Opportunities

Endeavor Health is a fully integrated healthcare delivery system committed to providing access to quality, vibrant, community-connected care, serving an area of more than 4.2 million residents across six northeast Illinois counties. Our more than 25,000 team members and more than 6,000 physicians aim to deliver transformative patient experiences and expert care close to home across more than 300 ambulatory locations and eight acute care hospitals – Edward (Naperville), Elmhurst, Evanston, Glenbrook (Glenview), Highland Park, Northwest Community (Arlington Heights) Skokie and Swedish (Chicago) – all recognized as Magnet hospitals for nursing excellence. For more information, visit

www.endeavorhealth.org

When you work for Endeavor Health, you will be part of an organization that encourages its employees to achieve career goals and maximize their professional potential.

Please explore our website (

www.endeavorhealth.org

) to better understand how Endeavor Health delivers on its mission to “help everyone in our communities be their best”.

Endeavor Health is committed to working with and providing reasonable accommodation to individuals with disabilities. Please refer to the main career page for more information.

Diversity, equity and inclusion is at the core of who we are; being there for our patients and each other with compassion, respect and empathy. We believe that our strength resides in our differences and in connecting our best to provide community-connected healthcare for all.

EOE: Race/Color/Sex/Sexual Orientation/ Gender Identity/Religion/National Origin/Disability/Vets, VEVRRA Federal Contractor.

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