Vice President, Media Analytics

Full Time • Ca, CA, United States of America

163,000 - 263,350 (Yearly) Added 1 month, 2 weeks ago

Summary

LOCATION

USA - Remote - California

QUALIFICATIONS

Bachelor's Degree in Statistics, Economics, or a related quantitative field, 12+ years of relevant media or analytics experience, knowledge of digital planning and buying, MarTech expertise, project management skills, and proficiency in data visualization tools. Strong understanding of machine learning, statistical testing, and regression modeling is preferred.

RESPONSIBILITIES

Lead a team of analytics professionals, manage analytics business, integrate all analytics disciplines, advise clients on media application and analysis, develop learning agendas and measurement frameworks, oversee data infrastructure management, mentor the analytics team, and contribute to agency thought leadership.

INDUSTRY

Media Analytics

SHORT DESCRIPTION

The Vice President, Media Analytics will lead a remote-friendly team to transform data into actionable insights while collaborating closely with clients and internal teams to enhance media strategies and analytics capabilities.

Job Description:

This role is remote-friendly.

As the Vice President, Media Analytics, you will lead a team consisting of data scientists, engineers, analysts, and marketing technology specialists that specialize in turning data into actionable insight.

As the senior-most contact for analytics on your client(s), you will partner with the media and account leads to set strategy, develop measurement frameworks, create a learning agenda, provide thought leadership, and deliver ongoing guidance to partners.

Collaboration is at the core of our business success and the Vice President, Analytics will need to create a tightknit and dynamic relationship with our clients and the Media and Account teams, in addition to building an Analytics team across Data Science, Engineering, MarTech, and Data Visualization/Reporting.

You will manage the analytics business
You will lead the integration of all analytics disciplines in service of client outcomes
Be a subject matter expert in data enablement, from instrumentation to reporting
Be a senior-most contact for analytics, adapting to our challenges with agility and direction
Partner with media & account leads to develop learning agenda, analytics deliverable schedule, measurement frameworks, expertise, and ad hoc deliverables if necessary
Advise client on how best to apply econometric modeling or statistical testing of their media directly to their media planning & business efforts
Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be used to answer ongoing and ad hoc client questions
Mentor and develop skill-set of analytics team
Partner in the development of agency thought leadership
You will report to SVP, Analytics

Qualifications:

Bachelor's Degree is required in Statistics, Economics or related a quantitative field
Experience: 12+ years relevant Media or Analytics experience is preferred
Media Expert: Has understanding of digital planning and buying, with a focus on standard media metrics
MarTech Knowledge: Shows understanding of digital tagging, tracking, QA, and maintenance across mobile, social, & tablet and their advantages/limitations
Project Management: Experience in a Product Management role or Scrum/Agile frameworks a plus
Data Storyteller: Experience with Data Visualization software and dashboard building (e.g., Tableau)
Tidy Data & Databases: Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees
The Basics: Proficiency in PowerPoint and Microsoft Excel is required
Statistics & Math: Working knowledge of machine learning, statistical testing, & regression modeling
Knowledge of digital attribution methods, media mix modeling, measurement frameworks, Key Performance Indicator discovery, tracking implementation
Some travel will be required (occasional onsite in NY, NY or other domestic travel)

The anticipated salary range for this position is $163,000-$263,350. Salary is based on a variety of factors including relevant experience, knowledge, skills, and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit

www.dentsubenefitsplus.com

#LI-AB2

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Location:

USA - Remote - California

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to

ApplicantAccommodations@dentsu.com

by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.

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