Vice President Of Marketing
LOCATION
Colorado Springs, CO - Corporate Office
QUALIFICATIONS
10+ years of progressive marketing experience, proven leadership ability, strong financial acumen, excellent communication skills, and a Bachelor's degree desired or equivalent experience.
RESPONSIBILITIES
Lead the marketing strategy, design campaigns, represent marketing on the executive team, develop a 3-5 year marketing roadmap, foster a high-performance culture, and implement data-driven decision-making.
INDUSTRY
Healthcare - Medical Imaging
SHORT DESCRIPTION
The Vice President of Marketing will drive revenue growth and brand visibility for Envision Radiology, aligning marketing efforts with corporate goals while leading cross-functional teams and developing future leaders.
Envision Radiology is adding a Vice President of Marketing to the team!
Monday - Friday / 40 hours a week | Position Pay Range: $181,150 - $226,450
The ideal candidate should be able to easily commute to our Colorado Springs Corporate Office location.
Opportunity for additional, discretionary bonus available.
Summary/Objective:
The Vice President of Marketing will lead the development and execution of the marketing strategy to position the company as a leader in medical imaging, ensuring alignment with company goals to drive revenue growth, enhance patient and provider engagement, and boost brand visibility. The Vice President of Marketing will champion the company vision both internally and externally, collaborating with the executive team to provide strategic insight, financial acumen, and innovation, while fostering a high-performance culture by developing future leaders, promoting collaboration, and reinforcing core company values.
Essential Functions
1. Leads cross-functional initiatives integrating sales, operations, clinical, and IT teams to align marketing with company objectives.
2. Designs marketing campaigns addressing the full patient and provider lifecycle, improving overall experience.
3. Represents marketing on the executive team, aligning initiatives with broader company goals and vision.
4. Communicates confidently and effectively with executives, stakeholders, and partners to influence strategic initiatives.
5. Develops a 3-5 year marketing roadmap supporting company and regional growth including new centers and markets.
6. Fosters a culture of accountability and responsibility within the marketing team and cross-functional collaborations.
7. Differentiates the company in the competitive healthcare market by highlighting its unique value proposition.
8. Leads the development of an emotionally resonant brand narrative connecting with diverse audiences.
9. Champions data-driven decision-making, using advanced analytics tools to measure campaign success and ROI.
10. Utilizes insights from market data, competitive analysis, and feedback to shape marketing strategies.
11. Sets clear KPIs, delivers performance updates to the executive team, ensuring transparency and accountability.
12. Builds relationships with key providers, engaging them as advocates in marketing initiatives.
13. Positions the company as a trusted community resource, leading outreach to local organizations and advocacy groups.
14. Implements cutting-edge marketing technologies, such as CRM optimization and personalized outreach tools.
15. Mentors senior marketing leaders and builds a talent pipeline to ensure team resilience and growth.
16. Understands healthcare marketing trends, ensuring the company leverages opportunities like telehealth promotion, social media campaigns, and educational content for patients.
17. Other duties as assigned.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Competencies
1. Business and Financial Acumen
2. Visionary and Strategic Leadership
3. Executive Presence and Communication
4. Innovation and Initiative
5. Team Development and Mentorship
6. Results-Driven Mindset
7. Emotional Intelligence
8. Data-Driven Decision Making
9. Collaboration and Influence
10. Adaptability and Organizational Skills
Supervisory Responsibilities
Provides executive leadership and strategic direction to the marketing department. Collaborates with internal departments, the executive team, and external stakeholders to align marketing efforts with organizational priorities
Work Environment
This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to use hands and fingers to handle, feel or operate objects, tools or controls, and reach with hands and arms. The employee is frequently required to talk and hear.
Travel
Travel is required.
Job Qualifications
Minimum Qualifications/Experience:
- 10+ years of progressive marketing experience, including leadership roles.
- Demonstrated success in aligning marketing strategy with corporate goals to achieve sustained revenue growth.
- Proven ability to lead through change and drive results in dynamic, fast-paced environments.
- Expertise in new market launches and brand-building campaigns.
- Strong financial acumen and experience managing marketing budgets.
- Excellent communication and presentation skills, with experience influencing C-suite executives and stakeholders.
- Passion for developing people including leaders in building high-performing teams
Education/Certifications:
- Bachelor's degree desired or equivalent education, training and experience.
Additional Eligibility Qualifications
None required for this position.
Compliance
Adheres to Envision’s Code of Conduct and Compliance Policies and attends annual Compliance training as set forth by the Company.
Company Benefits
Below is a list of benefits that are offered to employees, once eligibility is met.
- Health Benefits: Medical/Dental/Vision/Life Insurance
- Company Matched 401k Plan
- Employee Stock Ownership Plan
- Paid Time Off + Paid Holidays
- Employee Assistance Program
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
OSHA Exposure Rating: 1
It is reasonably anticipated NO employees in this job classification will have occupational exposure to blood and other potentially infectious body fluids.
Envision Radiology is an equal opportunity employer (M/F/D/V). We recruit, employ, train, compensate and promote without regard to race, religion, creed, color, national origin, age, gender, sexual orientation, marital status, disability, veteran status, or any other basis protected by application federal, state or local law.
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