Vice President Of Marketing And Public Relations

Title: Vice President of Marketing and Public Relations

Schedule: Full-time

Salary Position

Benefits: 401k

Health Insurance

Holidays

Personal Time Off (PTO)

About Unitech Training Academy: Unitech Training Academy is a leading educational institution dedicated to providing high-quality vocational and technical training to empower individuals and prepare them for successful careers in various industries. With multiple campuses and a strong commitment to student success, Unitech Training Academy is at the forefront of innovative education and professional development.

Position Summary: The Vice President of Marketing and Public Relations (VP of MPR) is a senior leader at Unitech Training Academy, responsible for developing and implementing strategic marketing and communication initiatives to strengthen the organization's brand, enhance enrollment, and build public trust. The VP of MPR will lead efforts to elevate the institution's reputation, increase visibility across all campuses and online platforms, and foster meaningful connections with key stakeholders, including students, alumni, community leaders, and industry partners.

Job Description:

Strategic Leadership

• Develop and execute an integrated marketing and public relations strategy aligned with Unitech’s mission, vision, and goals.
• Collaborate with the President, COO, and Senior Leadership team to identify opportunities for brand growth and expansion.
• Serve as a member of the executive leadership team, providing insights on market trends and the competitive landscape.
• Lead the development of marketing strategies that drive student recruitment, retention, and program awareness.
• Conduct regular assessments of market conditions, competitive positioning, and enrollment trends to refine strategies.
• Provide thought leadership on emerging marketing technologies and their potential applications for Unitech.

Brand Management and Public Relations

• Oversee all branding efforts to ensure consistency across campuses, programs, and digital platforms.
• Serve as the primary spokesperson for Unitech in coordination with the President, managing media inquiries, crisis communications, and public statements.
• Cultivate relationships with media outlets, community organizations, and government stakeholders to enhance Unitech’s visibility and influence.
• Identify and secure opportunities for institutional recognition, awards, and speaking engagements.
• Lead efforts to manage Unitech’s reputation, ensuring proactive crisis management planning and execution.

Marketing and Digital Strategy·

• Direct and oversee digital marketing campaigns, social media initiatives, and web presence to attract prospective students and engage alumni.
• Leverage data analytics and audience segmentation to create targeted and impactful campaigns.
• Identify and implement emerging technologies, such as AI and automation, to optimize marketing efficiency.
• Lead the creation and execution of high-profile promotional campaigns, including program launches, special events, and alumni engagement.
• Manage partnerships with external vendors and agencies to supplement in-house capabilities.

Enrollment Growth and Community Engagement·

• Design and implement marketing campaigns that directly support enrollment growth and student retention initiatives.
• Partner with the Admissions team to refine lead generation, nurture, and conversion strategies.
• Develop community outreach programs and sponsorships to enhance Unitech’s presence in local and regional markets.
• Organize and promote campus events, open houses, and virtual sessions to engage prospective students and families.
• Collaborate with workforce development organizations and employer partners to promote Unitech as a leader in vocational education.

Team Leadership and Collaboration·

• Build, lead, and mentor a high-performing marketing and communications team.
• Foster a culture of creativity, accountability, and results-driven performance.·
• Create cross-departmental communication plans to ensure consistent messaging and shared goals.
• Provide professional development opportunities for team members to stay updated on the latest marketing practices.
• Work closely and intentionally with third party organizations to ensure success in operations.

Internal Communication and Alumni Relations·

• Develop and manage an internal communications strategy to ensure alignment and engagement across all campuses and departments.
• Partner with the other departments to create initiatives that maintain strong connections with graduates and highlight their success stories.
• Oversee the production of newsletters, reports, and other publications to celebrate institutional achievements.

Budget and Performance Management·

• Develop and manage the marketing and public relations budget, ensuring optimal allocation of resources for maximum impact.
• Establish performance metrics to evaluate the success of marketing campaigns and PR efforts.
• Provide regular reporting on the ROI of marketing activities and public relations efforts to the President and Senior Leadership team.
• Ensure compliance with all regulatory requirements related to advertising and communication.

Advocacy and Government Relations·

• Support advocacy efforts to strengthen relationships with policymakers and promote Unitech’s initiatives at the local, state, and federal levels.
• Develop communication strategies for legislative and community engagement activities.
• Monitor and respond to policy developments affecting Unitech’s reputation and operations.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field (Master's degree preferred).
• Minimum of five [5] years of experience in PR and marketing leadership roles, preferably within the education or training industry.
• Proven track record of developing and executing successful PR and marketing campaigns.
• Strong understanding of digital marketing strategies, social media platforms, and analytics.
• Excellent written and verbal communication skills, with the ability to create persuasive and impactful content.
• Proficiency in marketing automation tools, content management systems, and analytics platforms.
• Creative thinking and problem-solving skills, with a strategic mindset and attention to detail.
• Demonstrated leadership abilities, including team management and collaboration across departments.
• Ability to thrive in a fast-paced environment and adapt to changing priorities.
• Knowledge of local and national media landscape and trends.
• Commitment to Unitech Training Academy’s mission and values.

Job Type: Full-time

Pay: $100,000.00 - $110,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Experience:

• Marketing: 5 years (Preferred)

Ability to Commute:

• Lafayette, LA 70503 (Required)

Ability to Relocate:

• Lafayette, LA 70503: Relocate before starting work (Required)

Work Location: In person