Vice President, Product Marketing

Full Time • Houston, TX, United States of America

188,219 - 238,964 (Yearly) Added 11 hours, 37 minutes ago

Summary

LOCATION

Not specified

QUALIFICATIONS

Minimum of 10 years in product marketing or brand management, with 5 years in senior leadership; Bachelor's degree in marketing or business administration required, Master's preferred; experience with AI integration is essential.

RESPONSIBILITIES

Drive strategic vision for product marketing, lead cross-functional collaboration, leverage market intelligence for growth, orchestrate product launches, and promote a customer-first approach to enhance product relevance.

INDUSTRY

Pharmaceuticals

SHORT DESCRIPTION

The Vice President of Product Marketing shapes innovative strategies to position Empower's products as solutions to healthcare challenges, focusing on customer transformation and expanding access to quality treatments.

Position Summary:

The Vice President of Product Marketing is a pivotal leader shaping how Empower's products connect with and transform the lives of our customers. This role drives innovative strategies that position our products as solutions to critical healthcare challenges, reflecting our values of innovation, quality, and service. Join us in advancing a mission dedicated to producing life-changing medications that help people live healthier, happier lives while expanding access to affordable, high-quality treatments worldwide.

Duties and Responsibilities:

Shapes and drives the strategic vision for product marketing, ensuring every initiative elevates the organization’s mission and aligns with its core values of innovation, quality, and service to deliver transformative impact in the pharmaceutical industry.
Leads seamless cross-functional collaboration with product development, sales, and customer success teams to craft compelling value propositions, execute bold go-to-market strategies, and create messaging that positions products as market leaders and trusted solutions in healthcare.
Leverages deep market intelligence, customer insights, and competitive analysis to uncover growth opportunities, anticipate market shifts, and strategically position the organization’s products to address critical healthcare challenges.
Orchestrates flawless product launches, ensuring every aspect of campaigns, training, and communication drives maximum adoption, engagement, and loyalty, while delivering an exceptional customer experience.
Champions a customer-first approach by utilizing advanced analytics and feedback loops to refine positioning, enhance product relevance, and support the mission of expanding access to affordable, life-changing medications that improve health outcomes globally.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl.

Knowledge and Skills:

Exceptional leadership, communication, and strategic thinking skills, with the ability to inspire teams, navigate complex challenges, and foster cross-functional collaboration to achieve organizational goals.
Advanced proficiency in marketing technologies and tools, including customer relationship management systems, data analytics platforms, content management systems, and emerging digital marketing trends, combined with strong market research and competitive analysis capabilities.

Key Competencies

Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
Resourcefulness: Secures and deploys resources effectively and efficiently.
Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Values

People: Our people define who we are as a company, and we believe that understanding and addressing the needs of our team, clients, and community is fundamental to fostering a culture of support and growth.
Quality: Quality stands at the core of our mission, reflecting our commitment to excellence in every medication we produce.
Service: We are here to serve others. Every interaction with our patients, providers, employees and other stakeholders comes from a place of service.
Innovation: By continuously exploring new methodologies and embracing technology, we ensure that every solution we offer is at the forefront of pharmaceutical care.

Experience and Qualifications:

Minimum of 10 years of experience in product marketing, brand management, or a related field, with at least five years in a senior leadership role driving strategic marketing initiatives and delivering measurable business outcomes required.
Requires a Bachelor’s degree in marketing, business administration, or a related field; Master’s degree in business administration or marketing is strongly preferred, though equivalent professional experience may be considered in lieu of formal education.
Preferred certifications for this role include Certified Product Marketing Manager (CPMM); Certified Digital Marketing Professional (CDMP); Professional Certified Marketer (PCM); Google Analytics Individual Qualification (GAIQ); HubSpot Content Marketing Certification; Pragmatic Certified Product Manager (PCPM).
Demonstrated experience leveraging AI in daily work to drive efficiency, solve problems, and enhance decision-making—adept at integrating AI-powered solutions into all workflows.

Benefits:

No-Cost Medication: Get your prescribed compounded medications at no cost, ensuring your health without the financial burden.
Onsite Health & Wellness – IV Therapy Drips: Rejuvenate with complimentary onsite IV Therapy drips, enhancing your well-being and energy levels.
Comprehensive Medical, Dental, and Vision Options: Choose from three medical plans tailored to your needs, plus options for dental and vision coverage for you and your family.
Telehealth visits: Access board-certified Doctors anytime, anywhere for you and your family.
Paid & Volunteer Time Off: Enjoy paid time off for personal pursuits and contribute to causes you care about with volunteer time off.
Paid Holidays (8 scheduled; 2 floating): Celebrate with eight scheduled holidays and two floating holidays, giving you flexibility and time for personal traditions.
Life & AD&D Coverage: Secure your and your family's financial future with life and accidental death and dismemberment (AD&D) insurance.
FSA (Flexible Spending Account): Manage healthcare expenses smartly with pre-tax dollars in a Flexible Spending Account (FSA).
401K Dollar-for-Dollar Up to 4%: Invest in your future with our 401K plan, featuring a dollar-for-dollar match up to 4%.
Company Paid Long-Term Disability: Provided at no cost, which replaces 60% of your income if you become disabled for a long period of time.
Flexible Schedules: Balance work and life seamlessly with our flexible scheduling options.
Rewards & Recognition Program: Your hard work doesn't go unnoticed – enjoy rewards and recognition beyond your paycheck.

Additional Voluntary Benefits

Accident Insurance: Pays a lump sum benefit to help cover expenses following an accidental injury.
Hospital Indemnity Insurance: Enhance your peace of mind with supplemental hospital insurance for unexpected stays.
Critical Illness: Protect your finances from the expenses of a serious health issue.
Short-Term Disability: Protect your income during illness or injury with short-term disability coverage.
Supplemental Life & AD&D: Add an extra layer of financial protection for you and your loved ones with supplemental life and AD&D coverage.
Legal Services: Access professional legal assistance to address concerns confidently.
Identity Theft Protection: Safeguard your identity and finances with our identity theft protection benefit.
Pet Insurance: Care for your furry family members with our pet insurance coverage.
Employee Assistance Program: Confidential counseling and support services for a holistic approach to your well-being.