Vice President of Marketing and Business Development

VP OF MARKETING AND BUSINESS DEVELOPMENT

Lead our efforts in building strategic partnerships, increasing brand awareness, driving sales, and delivering an exceptional customer experience. Combine your marketing, business development, sales, and customer experience to drive our growth and impact. While this role is focused on leading and building a team, there will be times when hands-on involvement is required, particularly in the sales pipeline and marketing approvals, until we reach revenue targets that allow for further growth. You must be comfortable working in a constantly evolving startup environment. We are a rapidly growing startup redefining what it means to create community for Black professionals and entrepreneurs. This important role requires you to be unapologetically committed to access, joy, belonging, and community for Black people.

Business Development & Sales

● Develop and execute a strategic revenue plan that achieves goals and grows market share

● Identify and cultivate strategic partnerships to drive revenue growth and expand BWB's reach

● Develop and execute a sales strategy, including prospecting, lead generation, and pipeline management

● Build and lead a high-performing sales team, providing guidance and support to achieve revenue goals

● Develop and implement processes for customer success staff to deliver exceptional service to BWB's members and corporate partners. Manage key strategic accounts personally.

● Deeply understand BWB's value proposition, identify growth opportunities, and address business obstacles.

Marketing Leadership

● Oversee the implementation of a new brand strategy, turning it into a marketing and sales strategy that aligns with BWB's mission, vision, and customer experience

● Provide strategic direction and guidance to the Integrated Marketing Manager in developing and executing comprehensive marketing campaigns and brand consistency across digital, social media, content marketing, email, events, and PR

● Conduct market research to identify audience needs, trends, and positioning opportunities

● Lead event sponsorship sales to drive revenue and brand visibility

● Own and drive the development and tracking of key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and inform strategic decision-making

Qualifications

● A minimum of 10 years’ experience in marketing, business development, and/or sales

● Proven track record of driving revenue growth through successful marketing and business development strategies

● Experience managing teams across marketing, sales, and account management, with a focus on strategic partnerships and data-driven decision-making

● Strong strategic thinking and negotiation skills, with the ability to forge and maintain high-level partnerships

● Familiarity with digital marketing tools, CRMs, and analytics platforms

● Exceptional leadership and communication skills, effectively conveying the company’s vision to diverse audiences.

● Ability to thrive in a fast-paced, high-growth startup environment focusing on strategic execution

About Boston While Black

Boston While Black, Inc. (BWB) is the leading connector to community and culture for Black people in Boston. We are creating a deep sense of belonging for Black people that transforms where they live, work, and play. BWB hosts a digital and in-person membership community where our members can access curated resources and connections to create the city they want to live in. We partner with companies and institutions, giving them an authentic edge to champion and invest in the Black experience. Boston While Black also curates annual signature public events that redefine the regional narrative about the presence and impact of Black communities.

In this full-time position the salary range is $150,000 - $180,000.Our benefits include:

● Workplace that values both professional and personal growth

● Health care plan (medical, dental, & vision)

● Unlimited paid time off (vacation, sick, holidays)

● Hybrid workplace (remote, with required in-person meetings and events)

● Professional development, tech, and wellness stipends

EOE

Job Type: Full-time

Pay: $150,000.00 - $180,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Sales and Marketing: 10 years (Preferred)

Ability to Relocate:

• Boston, MA 02116: Relocate before starting work (Required)

Work Location: Hybrid remote in Boston, MA 02116