Vice President of Sales and Marketing

Department: Sales and Marketing
Reporting Structure: Reports to the CEO

Position Overview: The Vice President of Sales and Marketing will be responsible for developing and executing comprehensive sales and marketing strategies that align with our company objectives. This role requires a visionary leader with a deep understanding of e-commerce market trends, customer needs, and sales operations. The VP of Sales and Marketing will oversee all sales and marketing activities, cultivate relationships with key clients, and empower a high-performing team to achieve ambitious goals.

Key Responsibilities:

• Develop and implement effective sales and marketing strategies to achieve revenue targets and market share objectives.
• Lead, mentor, and manage the sales and marketing teams, ensuring high levels of performance and collaboration.
• Analyze market trends and competitor activities to identify opportunities for growth and innovation.
• Create and maintain a robust sales pipeline and ensure a smooth transition from marketing leads to sales conversion.
• Oversee marketing campaigns, ensuring they are aligned with the overall sales strategy and enhance brand visibility.
• Collaborate with cross-functional teams, including product development, customer service, and finance, to ensure a cohesive approach to market needs.
• Establish performance metrics and KPIs to measure the effectiveness of sales and marketing initiatives, adjusting strategies as necessary.
• Manage the sales and marketing budget to maximize ROI.
• Foster relationships with key stakeholders, including customers, industry partners, and vendors, to drive business development opportunities.
• Represent the company at industry events, trade shows, and conferences to enhance visibility and establish relationships.

Qualifications:

• Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).
• 10+ years of experience in sales and marketing, with at least 5 years in a leadership role.
• Proven track record of successfully leading sales and marketing teams to meet and exceed goals.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Exceptional communication, negotiation, and presentation skills.
• Expertise in digital marketing, brand management, and market research.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing business needs.
• Strong leadership skills with a focus on team development and motivation.

Job Type: Full-time

Pay: From $125,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing & Sales: 8 years (Required)

Work Location: Remote