Videographer/Content Creator

Universal Beauty Products, Inc. has been dedicated to making the world's finest, high-quality products in the beauty and personal care industry. Our customers, both large and small, are based in countries all over the world, and as a company, we pride ourselves on our commitment to producing innovative and performance driven products. We are under new management and growing, so now is a great time to join our team. Please note this is an on-site position. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

The Videographer/Content Creator will write, shoot, produce and edit content for our social communities in our health & beauty care brands. The videographer/content creator will balance creative brainstorming, collaboration with internal teams, and social media posting to support the overall marketing and communication strategies. You are an integral part of our team, and will be collaborating on initiatives as NASCAR events, Chicago SKY events, American Cornhole League and many others.

Duties/Responsibilities:

• Coordinate & collaborate with marketing, sales & design team to strategically, creatively & tactically achieve brand marketing objectives
• Support the implementation of social media marketing & advertising strategy for company brands
• Plan photography, video and audio projects for all key events and oversee the role out and execution according to the social media strategy.
• Help manage video and audio ad campaigns and ensure proper KPI's, tracking and analytics are in place and performance is optimized for all campaigns.
• Support the development of social communities with brand's most ideal consumers
• Support & troubleshoot the external agency with executing in-house & external task
• Oversee paid social campaigns and lead execution of in-house brand's social media advertising & sales funnel campaigns that drive conversions.
• Cross-functional collaboration with other departments - content, ecommerce, supply chain, customer service
• Ability to art direct & collaborate with design team for on-brand photo, video, graphics, and copywriting for use across digital marketing channels (social, website, email, etc.)
• Able to translate brand messaging & story into relevant social content to increase reach, engagement & build community
• Maintain current knowledge on social media and digital content trends, creating opportunities to engage with current audience and sharing best practices with social media team.
• Coordinate & manage monthly email, text message marketing campaigns
• Research and recommend cross promotion social marketing alliances
• Provide monthly/quarterly reports on industry, market, consumer & competitive social/digital media trends and activities
• Other duties as requested by management

Required Skills/Abilities:

• 2+ years of experience in social media marketing & advertising working in an agency or in-house
• Ability to travel up to 25% during peak times.
• Proven track record of effective and innovative work in the social media space; portfolio is mandatory
• Proven ability to strategize, manage, optimize, and report on organic & paid social programs
• Critical thinker with strong problem-solving skills.
• Ability to manage multiple tasks at the same time, with flexibility to pivot and change focus and direction.
• Experience in building successful brand accounts across social media platforms
• Understanding of new and emerging social and video platforms
• Able to develop creative & innovative social/digital campaigns to drive community development & engagement
• Ability to adapt to change in a fast-moving environment.