Avion Networks

Virtual Events Marketing Manager

Contract Overland Park, KS, United States of America
83,200 - 93,600 (Yearly) Added 4 days, 21 hours ago
Summary

LOCATION

Onsite, 5 days a week

QUALIFICATIONS

Bachelor’s degree in marketing, communications, business, or related field; 6+ years of B2B marketing experience; proven success in managing virtual and in-person events; project management skills; and proficiency with Salesforce CRM and On24 virtual platform preferred.

RESPONSIBILITIES

Lead management of virtual events and webinars; oversee event work streams; develop content and promotional materials; execute email campaigns; analyze performance; manage calendars; and foster cross-functional relationships for success.

INDUSTRY

Marketing

SHORT DESCRIPTION

Seeking a Virtual Events Marketing Manager to enhance client product awareness through strategic virtual event marketing campaigns, focusing on strong execution and long-term strategy.

Job description:

Virtual Events Marketing Manager

Expectation is 100% onsite for this role 5 days a week.

Summary:

  • We're dedicated to providing exceptional experiences to our customers, and that extends to our virtual events and webinars. We're seeking an experienced Virtual Event Marketing Manager to join our team.
  • This role will focus on building awareness for clients suite of products and services through strategic event marketing campaigns, with a particular emphasis on virtual events and webinars. The ideal candidate will have a strong background in marketing, with a knack for both day-to-day execution and long-term strategy.

Key Responsibilities:

  • Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
  • Oversee virtual event and webinar work streams and develop tactical plans to achieve established goals.
  • Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.
  • Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
  • Manage the virtual events and webinars calendar and content calendar logistical planning.
  • Develop content for the event including an outline, PowerPoint presentations and speaking points.
  • Develop webinar-related social media posts, webpages, emails, and other communication channels.
  • Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
  • Preferred experience with On24 virtual platform.
  • Track and analyze the effectiveness of virtual events and webinars, making data-driven optimizations.
  • Generate reports leveraging Salesforce to measure content performance and overall campaign success for virtual events and webinars.
  • Perform other related duties as assigned.

Qualifications:

  • Bachelor’s degree in marketing, communications, business, or related field or equivalent work experience.
  • 6+ years of experience in B2B Marketing.
  • Proven success in managing virtual events and webinars, as well as in-person events.
  • Experience with On24 or other virtual platform and customer engagement hubs.
  • Strong project management experience, with the ability to effectively manage multiple projects simultaneously.
  • Additional Skills and Requirements:
  • Knowledge of marketing principles and strategies.
  • Strong written and verbal communication skills to use when developing content.
  • Demonstrated ability to plan and execute marketing campaigns.
  • Exceptional organizational skills and attention to detail.
  • Effective time management abilities and the capacity to meet deadlines.
  • Meticulous attention to detail and strong critical thinking skills.
  • Ability to adapt quickly to various situations and work well in a team environment.
  • Proficiency with Salesforce CRM.

Technology Requirements: Virtual Event Platforms, preferably On24, SFDC, PowerPoint

  • What does a typical day look like? Working a process to produce virtual events including: topic selection, content creation, speaker planning, editorial content calendar, campaign integration, demand generation tactic planning and execution, event production, sales enablement, event reporting, asset utilization. Project managing tasks, communicating with stakeholders.

Preferred background/prior work experience: Planning and executing virtual events/webinars. Project management is a key success factor in the role.

Priority soft skills: Ability to matrix manage stakeholders, proactive communicator, ability to persuade others to see a new opportunity.

Job Type: Contract

Pay: $40.00 - $45.00 per hour

Schedule:

  • Monday to Friday

Work Location: In person


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