Virtual/In-Store Marketing Specialist

We are looking for a Virtual Marketing Specialist to help expand our reach and connect with customers both online and in-store. As a key part of our team, you will handle social media management, content creation, and digital campaigns to drive traffic to our store and online shop. You will need to understand our brand's unique value proposition and help us tell our story in a way that resonates with our diverse customer base.

Key Responsibilities:

• Social Media Management: Create and manage engaging content across Instagram, Facebook, TikTok, X, Pinterest, and Google. This includes developing content calendars, scheduling posts, and interacting with followers through live videos, comments and messages.
• Content Creation: Produce original content (reels, videos, photos, graphics, flyers and text) to showcase our products, services, and unique customer experiences. This could include on site custom tutorials, DIY projects, customer stories, and behind-the-scenes content.
• Advertising: Develop and run paid advertising campaigns on Facebook, Instagram, and TikTok to promote new products, services, or promotions.
• Email & SMS Marketing: Create, send, and analyze email and SMS campaigns to drive sales and engagement.
• SEO & Website Optimization: Optimize website content for search engines to improve organic traffic. Collaborate with the website team to ensure user-friendly navigation and e-commerce functionality.
• Customer Engagement: Respond to customer inquiries on social media and other platforms, maintaining a friendly and professional tone.
• Brand Storytelling: Help craft and share the brand story, focusing on our unique product offerings, customizations, and community-building efforts.

Qualifications:

• Proven experience in digital marketing, social media management, and content creation (preferably in the retail, fashion, or creative industries).
• Familiarity with paid ad campaigns on Facebook, Instagram, and TikTok, including audience targeting, budget management, and ad copywriting.
• Strong knowledge of social media platforms, including current trends and best practices.
• Excellent communication skills (writing, visual content, and engagement with followers).
• Experience with email marketing tools (e.g.,Wix, Square, or similar).
• Basic understanding of SEO and web analytics.
• Creativity, attention to detail, excellent time management and the ability to work independently.

Bonus Skills:

• Graphic design skills or familiarity with design tools like Canva or Adobe Creative Suite.
• Experience working with retail brands or in the fashion industry.
• A passion for creative, DIY, and customizable products.
• Intermediate understanding and experience using ChatGPT

Hours & Compensation:

• This is a remote, part-time position. Also seeking a candidate that can work from store Thursday- Sun 11am-6pm. Pay differential is included for the in store opportunity.
• Competitive hourly or project-based rate based on experience.
• Flexible hours with the ability to work around your schedule with the remote opportunity.

Job Type: Part-time

Pay: $15.00 - $18.00 per hour

Expected hours: 16 – 28 per week

Benefits:

• Employee discount

Shift:

• 4 hour shift
• 8 hour shift
• Day shift
• Evening shift
• Morning shift

Work Location: In person