Vp, Commercial Products

Job Type

• Strategic Leadership: Develop and implement the overall product strategy and revenue for the company’s commercial firearms offerings, ensuring alignment with corporate goals and market trends.
• Product Portfolio Management: Oversee the full lifecycle of the commercial product portfolio, from concept development through product launch and post-launch analysis. Ensure a robust pipeline of new and updated products to meet evolving consumer needs and industry demands.
• Market Analysis & Consumer Insights: Lead market research efforts to identify key industry trends, customer needs, and competitive landscape. Use this data to drive product development and position products effectively in the marketplace.
• Sales & Revenue Growth: Lead the sales, marketing, and product management teams to develop strategies for driving revenue growth. Monitor product performance and adjust strategies to maximize sales, profitability, and market share.
• Innovation & Product Development: Lead product innovation efforts, ensuring that the company’s products maintain a competitive edge in terms of quality, performance, and features. Work closely with engineering and R&D teams to bring new products to market.
• Brand Management & Positioning: Develop and execute strategies to strengthen the company’s brand presence and reputation within the commercial firearms market. Ensure that all products adhere to the company’s quality standards and brand values.
• Regulatory Compliance: Collaborate with the Compliance and R&D teams to ensure all products meet industry regulations and safety standards, including ATF (Alcohol, Tobacco, Firearms) guidelines, and other federal and state regulations.
• Cross-functional Collaboration: Work closely with the Engineering, Legal, Manufacturing, and other key stakeholders to ensure seamless product development and go-to-market strategies.
• Financial Oversight: Develop and manage the commercial product budget, ensuring optimal resource allocation and cost-effectiveness across product lines. Optimize product margins and profitability.
• Team Leadership & Development: Lead, mentor, and develop the commercial products team, ensuring that key performance objectives are met, and the team has the necessary resources and skills to succeed.

• Strong understanding of the firearms industry, including market trends, customer segmentation, and regulatory environment.
• Strategic thinker with the ability to turn market insights into actionable product plans.
• Excellent business acumen with a strong understanding of business principles, including pricing strategies, cost structures, and revenue models.
• Excellent financial acumen, with experience in budgeting, forecasting, and managing P&L for product lines.
• Capable of setting long-term product strategies and align them with the company’s overall objectives, while also anticipating future market changes and demands.
• Strong negotiation skills and the ability to build relationships with key industry stakeholders.
• Excellent leadership, communication, and interpersonal skills.
• Proven ability to manage complex projects and initiatives with a focus on results.
• Proven ability to lead, inspire, and develop high-performing teams, fostering collaboration and driving results.
• Collaborative team player with a proactive and customer service-oriented approach.
• Passion for firearms and a deep understanding of the culture and consumer base within the industry.