Vp, Influencer Growth Strategy

Full Time • Remote, Remote, United States of America

180,000 - 235,000 (Yearly) Added 1 week, 3 days ago

Summary

LOCATION

Hybrid with offices in New York, Chicago, San Francisco, Manchester (UK), and London (UK).

QUALIFICATIONS

Bachelor's degree; deep knowledge in influencer marketing; proven relationship-building skills; strong commercial acumen and analytical skills; existing network in wellness & CPG; excellent communication and project management skills.

RESPONSIBILITIES

Conduct audits on existing services, develop strategic materials, provide recommendations for growth, support business development efforts, create thought leadership articles, and drive innovation in influencer marketing.

INDUSTRY

Healthcare Marketing and Communications

SHORT DESCRIPTION

The Vice President, Influencer & Social Media Growth Strategy will lead strategy development and business growth initiatives at Real Chemistry, leveraging influencer marketing to transform healthcare experiences.

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

About starpower

starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

In 2020, starpower was acquired by Real Chemistry. To learn more about starpower and the partnership with Real Chemistry (formerly W2O Group), please see here:

www.starpowerllc.com

W2O Group & starpower

Job Overview

Real Chemistry is looking for a Vice President, Influencer & Social Media Growth Strategy to join our growing team!

What you’ll do:

Capabilities Audit & Strategic Counsel

Perform audit on existing capabilities (strategy, influencer, social, paid) and technology partners to inform recommendations
Develop new strategic approach and author client-facing materials & resources to be utilized by all team members
Evaluate current paid media process and provide actionable recommendations to optimize for growth
Evaluate current measurement & evaluation (M&E) process and output and provide actionable recommendations to optimize for growth
Understand and communicate Influencer best practices across paid and earned programs, including pricing, measurement, social strategy, paid media, and FTC guidelines.
Support all starpower account teams/business leads from an influencer/social strategy perspective to help ensure consistency in approach across the business

Business Development

Collaborate with wider business to develop new/enhanced pitch decks and sales materials that clearly align starpower’s value proposition and best-in-class Influencer offering with current and prospective client needs.
Leverage experience and knowledge of social media and influencer strategy to pitch starpower agency capabilities and expertise with new clients.
Develop new business strategies, identifying key contacts and decision makers within target companies and fostering relationships with external stakeholders to unlock new clients for the agency.
Lead/participate in RFP process, working closely with internal teams to develop and deliver agency response
Proactively meet with starpower and Real Chemistry account teams to provide influencer and social lead ideas that can unlock new opportunities.
Educate clients/prospective clients about the value of working with Influencers (including billable Influencer 101 sessions)
Serve as a conduit between starpower, paid media and social media strategy functions to create a cohesive offering
Business development and revenue growth KPIs to be discussed and mutually agreed upon

Thought Leadership & Innovation

Serve as a thought leader internally and externally on the topic of innovation in Influencer Marketing/Social Media
Development of monthly, quarterly and ad-hoc (as needed) thought leadership articles and “state of influencer marketing” newsletters relevant to all starpower verticals/clients (e.g., health, consumer, beauty, spirits)
Plan, coordinate, and execute starpower’s presence at industry-relevant events, panels, conferences, and festivals (e.g., Ad Week, PR Week, SXSW, Social Media Week, Cannes, etc.).
Understand key competitors and their business strategies.
Ideate and communicate the “What’s Next” in Influencer Marketing
Drive the innovation of starpower’s Influencer marketing offering thru the identification, evaluation, and development of new tools/technology

This position is a perfect fit for you if:

Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
You are highly organized self-starter, able to work independently and under tight deadlines.

What you’ll have:

Understand the entertainment and influencer media landscape, having a finger on the pulse of shifts and trends and how they apply to our business.
Existing network of contacts within wellness & CPG.
Accomplished communicator: you’re great on the phone, Zoom and in-person.
Highly motivated, bringing fresh ideas and improvements to processes to the table without being asked.
Strong commercial acumen and analytical skills, with deep knowledge in the entertainment and influencer marketing space.
Superior relationship building skills, with proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust.
The ability to effectively collaborate with multidisciplinary teams is a must.
Strong project management skills with impeccable attention to detail and timelines.
Ability to manage multiple projects at various stages, setting and achieving goals.
A confident and successful negotiator who can creatively develop new business ideas.
Experience of working with internal and external key decision makers.
Self-starter with a positive, can-do approach and solution orientated style.
Team player, supportive of colleagues and management to achieve team goals.
Passionate about the health and wellness space.

Pay Range: $180,000.00-$235,000.00
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile

here

Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, San Francisco, Manchester, UK and London, UK – that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at:

www.realchemistrybenefits.com

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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