Vp, Influencer Marketing Strategy

Full Time • Remote, Remote, United States of America

180,000 - 235,000 (Yearly) Added 1 week, 3 days ago

Summary

LOCATION

Hybrid with offices in New York, Chicago, San Francisco, Manchester, UK, and London, UK.

QUALIFICATIONS

10+ years of experience in influencer marketing, superior relationship-building skills, proven track record in influencer strategy, and proficiency in social media tools.

RESPONSIBILITIES

Lead influencer marketing strategy for clients, interpret briefs, provide data-driven recommendations, oversee multi-pronged campaigns, identify industry trends, and manage client communications.

INDUSTRY

Healthcare Marketing and Influencer Marketing

SHORT DESCRIPTION

The Vice President, Influencer Marketing Strategy will spearhead creative campaigns and strategies that leverage talent and influencers to enhance brand messaging and improve client results within the healthcare sector.

Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.

Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?

About starpower

starpower is an Influencer and Culture Marketing Agency powered by Technology. Strategy and Creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

In 2020, starpower was acquired by Real Chemistry. To learn more about starpower and the partnership with Real Chemistry (formerly W2O Group), please see here:

www.starpowerllc.com

W2O Group & starpower

Job Overview

Real Chemistry is looking for a Vice President, Influencer Marketing Strategy

join our growing team!

As Vice President, Head of Influencer Marketing Strategy, you will serve as a thought-leader and trusted advisor to starpower leadership and account leaders. You will spearhead the development of strategy, insights, innovative ideas, and creative solutions for clients in response to briefs, one-off requests, and RFPs centered around the following areas:

Talent-focused ideation: Conceptualizing campaigns and initiatives that leverage talent and influencers to amplify brand messaging and engagement.
Social content: Crafting compelling social media content strategies that drive conversation, build communities, and enhance brand awareness.
Experiential: Designing immersive, real-world experiences that bring brands to life and foster meaningful connections with consumers.
Integrated campaigns: Blending talent, social content, and experiential elements to create cohesive, impactful campaigns that resonate across multiple touchpoints.

What you’ll do:

Influencer Strategy

Work closely with business leaders at starpower to build our strategic output for brand partners
Interpret client briefs and work closely with the creative and analytics teams to develop the influencer approach that drives business objectives
Bring actionable and inspiring insights from all data sources to promote and enable data-driven recommendations
Understand and communicate Influencer best practices for building relationships, campaigns, including pitching, payment, measurement, and FTC guidelines
Think creatively beyond sponsored content, leveraging earned, owned, and shared media in addition to paid.
Oversee execution of multi-pronged influencer campaigns, including Influencer identification, negotiation, contracting, legal and regulatory approvals/compliance, campaign execution and reporting/measurement
Maintain consistent knowledge of client, generating original ideas to amplify their efforts through Influencer marketing
Understand key competitors and their business strategies
Understand and provide thought leadership on Influencer and cultural trends
Identify and pitch new opportunities based on industry landscape to help drive organic client growth
Provide senior level counsel to clients and manage and mentor junior team members, ensuring quantity of work and timely client deliverables

General/Client Service

Serve as a Trend-spotter in the healthcare Influence marketing space and participate in industry thought leadership and organization wide POVs (both proactive and reactive)
Identify Industry and client-issues and proactive serve up POVs to Clients in conjunction with multidisciplinary teams/agency partners
Lead client communications and sell in ideas from meeting prep to follow up to Q&A and revisions
Attend regularly scheduled and sporadic client conference calls
Attend in-person meetings with clients and agency partners
Participate in planning sessions from ideation to tissue session to final presentation
Participate in business pitches, presentations to clients and prospective clients
Assist in the overall growth of the agency, including new business & networking

This position is a perfect fit for you if:

Our Company values – Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an “I” – really speak to you.
You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow. When things change, so do we. We’re always evolving.
You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data.
You are highly organized self-starter, able to work independently and under tight deadlines.

What you should have:

10+ years of experience in a role with experience driving Influencer marketing
Track record across influencer strategy and tactical planning, ideally having worked within an integrated agency team across paid media, social, and PR
You are proactive & hungry, bringing fresh ideas and improvement processes to the table without being asked
Superior relationship building skills, proven ability to connect with clients and develop meaningful partnerships by inspiring confidence and trust
Demonstrated proficiency in social media, both personally and professionally
Strong and comfortable presenting to clients/public speaking
Proven ability to develop meaningful Influencer relationships that results in authentic and persuasive storytelling
The ability to effectively collaborate with multidisciplinary teams a must
Strong project management skills with impeccable attention to detail
Experience with paid social media in support of influencer campaigns
Experience with Influencer and Social Media tools including but not limited to Julius/HYPR, Traackr, CreatorIQ, Influencer Intelligence, Brandwatch, Tribe

Pay Range: $180,000.00-$235,000.00
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile

here

Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, San Francisco, Manchester, UK and London, UK – that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.

Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at:

www.realchemistrybenefits.com

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

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