Vp Marketing

Our leaders work from the headquarters office in Santa Ana, CA on Tuesdays, Wednesdays, and Thursdays. They may choose to work remote on Mondays and Fridays.

Are you a high-energy, fast moving Marketing Leader and Agent of Change? Do you have that “Fire in the Belly” for and are passionate about breaking through and disrupting entire categories with powerful Branding Creative that Engages, Informs, and Motivates huge growth in Awareness, Sales, Revenue, and Industry Leadership? Are you obsessed with creating profitable Lead Generation and Sales across online and offline channels and love the analytical studies that come with it? Do you see the Vision that others don’t, and have the ability to inspire them to follow you there? Then we want to talk to you.

We are seeking a dynamic and visionary VP of Marketing to lead new and groundbreaking marketing efforts for our organization. The ideal candidate will possess exceptional skills across strategic planning abilities, a proven track record in creative, media and/or agency management, expertise in lead generation, funnels, and data analytics. Working directly with the Chief Marketing & Retail Officer (CMRO), this role will be instrumental in shaping the brand’s new voice, driving measurable growth, and ensuring the company’s marketing efforts align with overarching business objectives.

Key Responsibilities:

1. Strategic Leadership:

• Partner with CMRO to develop and execute a comprehensive marketing strategy that aligns with company goals.
• Provide clear direction to cross-functional marketing teams, ensuring efforts are cohesive and results-driven.
• Identify and capitalize on market trends and opportunities to maintain a competitive edge.
• Drive Product Management, Development and Cross-Selling/Upselling

2. Creative Management:

• Oversee bold and breakthrough creative campaigns that build brand awareness and resonate with target audiences.
• Collaborate with internal teams and motivate external agencies to deliver high-quality, innovative content and messaging.
• Champion a culture of creativity, experimentation, and continuous improvement.
• Effectively and efficiently lead a complex Creative Queue/Factory for both internal and retail outlets.

3. Lead Generation & Demand Generation:

• Design and implement scalable lead generation programs to drive customer acquisition across digital (Paid Search/SEO, LPO, Online Media, Social etc.) and Offline channels (broadcast, mail, outdoor etc.)
• Optimize the marketing funnel to improve conversion rates and ROI.
• Partner with sales and product teams to ensure alignment on lead quality and follow-up strategies.

4. Data Analytics & Performance Measurement:

• Establish key performance indicators (KPIs) to measure marketing effectiveness.
• Analyze data to gain insights into campaign performance, audience behaviors, and market trends.
• Use analytics to drive decisions, refine strategies, and demonstrate ROI to stakeholders.

5. Media & Channel Management:

• Oversee the planning and execution of multi-channel media campaigns, including digital, social, email, and traditional media.
• Ensure efficient media spending, targeting the right audiences with the right messages.
• Stay ahead of emerging media trends and platforms to continually evolve the company’s marketing mix.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business, or related field (MBA preferred).
• 10+ years of progressive experience in marketing leadership roles, either in Agency or Corporate environments, with a strong emphasis on strategic planning, branding, lead generation, and media management.
• Experience in regulated categories like Financial Services, Healthcare and/or other “Click & Mortar” Services, Retail Marketing is preferred.
• Experience in Brand launches, relaunches or Retail Openings a plus.
• Demonstrated success in driving measurable growth through data-driven marketing strategies.
• Exceptional communication and leadership skills, with experience managing and mentoring diverse teams.
• Proven ability to collaborate across departments, including sales, product, and operations.
• Proficiency in marketing technologies, analytics platforms, and CRM tools

Key Competencies:

• Strategic thinking and problem-solving abilities.
• Creative vision with a passion for innovation.
• Analytical mindset with the ability to translate data into actionable strategies.
• Expert in building and managing high-performing teams.
• Strong knowledge of digital marketing and traditional media landscapes.
• A passion for speed and “Let’s Geter Done” attitude

What We Offer:

You’ll be part of a dynamic team dedicated to reshaping how banking is perceived and experienced. Together, we’ll create meaningful connections with customers, foster growth, and transform the industry.

Health & Wellness: From day one Anthem HMO or PPO, Delta Dental, and Unum products.

Monetary Growth:

• Final offers based on qualifications, experience, and internal equity. The range for the VP Marketing role is $184,000.00 - $244,000.00 annually.
• 401(k) with a 3% employer contribution AND a dollar-for-dollar matching of up to 5%.
• Annual discretionary bonuses.
• Annual performance merit increases.
• Educational grants up to $2,000 annually.

Time Off:

• 18 vacation days accrued per year. Increases to 21 days on your 5 year anniversary.
• 7 sick days accrued per year.
• Paid Holidays