Vp – Marketing - Tampa, Fl

Imagenet is an exciting, fast-growing SaaS and tech-enabled services company. We are sales, client, and employee driven. Led by a seasoned CEO who worked his way up in sales, marketing, and as a Chief Revenue Officer. Join us and have super fun, make great money, be yourself, enjoy our fast-paced culture, and leave your greatest career mark yet! We are simply the “best, least-known healthcare company out there.” You will change this!

Imagenet:

• Grew revenue 42% YOY from 2023-2024. Target to grow by 50%+ in 2025.
• Biggest revenue year in 22 years by far while achieving new heights in profits.
• Have nearly 1,100 employees across the country and in Philippines.
• Have 95% client retention. A sales and marketing person’s dream.
• Just moved into a killer, open, modern, and super collaborative HQ in Tampa.
• Our November 2024 Employee Survey had an 80% response rate [um, unheard of] with 76% of employees reporting they were “Highly Satisfied” with their job!

Our Mantra: Execution as Differentiation

Our Four (4) Solutions: Digital Mail/Print-to-EDI. Claims Processing. Contact Center. Member Communications.

Our Value Prop: (1) we deliver with higher quality, better accuracy, quicker turnaround, and less costs than in-house services or other outsourced solutions; (2) our experts provide industry guidance that our clients do not have in-house; (3) our proprietary SaaS and software solutions are truly unique to us. No one has our niche IP.

Summary

Imagenet is a leading Business Solutions Provider, offering innovative services in claims processing, document management, and contact center solutions. We help clients reduce costs and improve productivity through efficient and secure solutions tailored to their needs.

Position Overview

We are hiring a VP of Marketing to take our commercialization and go-to-market to new impactful levels. The VP will oversee the entire marketing function. This includes developing annual and mid-range plans, strategies, driving brand awareness which leads to customer acquisition, revenue growth and organizational success.

This exciting position reports to the Chief Commercial Officer and will interface often with the CEO and the Executive Leadership Team (ELT)

Responsibilities

• Strategic Marketing Leadership: Develop and execute comprehensive marketing strategies that align with the company’s overall business objectives to drive business growth and market capture
• Lead Generation: Lead the development and implementation of lead generation strategies and campaigns that drive qualified leads which support the sales pipeline
• Brand Management: Oversee the evolution of the Imagenet brand strategy to ensure consistent messaging which expands awareness and enhances brand effectiveness
• Marketing Analytics: Utilize data and analytics to measure the performance of marketing campaigns, derive insights, and make data-driven decisions to optimize marketing efforts
• Digital Marketing: Lead digital marketing initiatives, including SEO, SEM, content marketing, social media, and email campaigns to increase online presence and engagement
• Stakeholder Communication: Act as a key liaison between the marketing department and other internal stakeholders, ensuring alignment and effective communication of marketing strategies and outcomes across the organization

Desired Skills/Education

• A bachelor’s degree (in marketing preferred)
• 10+ years of marketing experience working in healthcare specifically with health plans
• Proven track record of developing and executing successful marketing strategies
• Extensive experience with market analysis and customer segmentation
• Strong leadership and team management skills
• Experience with digital marketing, web, social media, and modern marketing tools
• Demonstrated ability to drive brand growth and increase market share
• Proficient in Hubspot, MS Office and Salesforce