Vp Of Sales & Marketing

Why Work Here?

“Mission driven, great benefits and room for growth!”

Why consider AORN, Association of periOperative Registered Nurses, as the next place for your career as our Vice President (VP) of Sales & Marketing? Because we’re innovative and all about quality and collaboration – we’re continually seeking to enhance our offerings to allow us to better tailor to the needs of our nurse members while expanding our market position and growing revenue across our business and sales divisions.

Our mission is to define, support, and advocate for patient and staff safety through exemplary practice for each phase of perioperative nursing care using evidence-based guidelines, continuing education, and clinical practice resources. We collaborate with professional and regulatory organizations, industry leaders, and other health care partners who support our mission. Our culture is one of openness, teamwork, risk taking and being at the cutting edge of our field and we only look for employees who hold these same traits.

Values mean more to AORN than just bullets on a page. They drive our daily decisions and impact how we work as an organization:

• Innovation: Taking courageous and bold actions for growth and sustainability.
• Communication: Exemplifying respect, collaboration, transparency and honesty.
• Quality: Ensuring accountability and excellence.
• Diversity, Equity, Inclusiveness: Promoting fairness, valuing differences, considering all perspectives.
• Achievement: Achieving our mission, realizing the vision.

Our VP of Sales & Marketing is critical in advancing AORN’s mission, expanding influence, and driving revenue through strategic collaborations and effective marketing strategies. This role oversees the operational and financial success of the AORN Foundation, Pfiedler Education, Industry Sales and the Marketing team, and manages strategic relations with key healthcare stakeholders.

AORN is based in Denver, CO. Our VP of Sales & Marketing will work remotely.

More about what you’ll get to do as our VP of Sales & Marketing:

Strategic Leadership and Relationship Management

• Develop and manage strategic partnerships with healthcare providers and medical device manufactures. Ensures acknowledgement of impact of their support.
• Lead contract negotiations with prospective partners, ensuring alignment with strategic objectives and legal requirements.
• Foster strong relationships with strategic partners, acting as the primary liaison and nurturing long-term partnerships.
• Collaborate with internal teams (Industry Sales, Marketing, Nursing Education) to ensure alignment and effective execution of partnership initiatives consistent with strategic plan.

Marketing and Sales

• Create and execute comprehensive marketing strategies to promote AORN’s products, programs, and events.
• Integrate sales and marketing efforts, optimize campaigns, and measure performance against key metrics.
• Stay current on healthcare market trends and conduct market analysis to identify new business opportunities.

Foundation and Corporate Council Management

• Ensure the AORN Foundation achieves its strategic goals through collaboration and alignment with the organization’s mission.
• Work with the Foundation Nominating Committee and Board of Trustees to develop and implement financial and strategic expansion strategies.
• Manage the Foundation Corporate Council, including developing processes, frameworks, and metrics to oversee its impact.
• Prepare reports and materials for the Board of Trustees, ensuring transparency of financial and strategic progress.

Operational and Financial Management

• Oversee the direction and coordination of approved programs, projects, and major activities of staff.
• Generate reports and presentations to provide insights into performance including key metrics and milestones.
• Develop and implement effective growth strategies, including the cultivation of new markets and partnerships.
• Leads and manages partnerships with outsourced industry related sales.

Representation and Advocacy

• Represent AORN at networking events, conferences, and meetings to identify funding opportunities and promote the organization’s work.
• Act as an ambassador and spokesperson for Pfiedler Education and AORN Inc.

Team Leadership

• Hire, retain, and develop a talented and engaged staff, ensuring optimal utilization of staff talent.

Must Have’s to be our VP of Sales & Marketing:

MINIMUM QUALIFICATIONS

• Master’s degree in business management, nonprofit management or related field.
• Minimum of 10 years of experience managing senior-level client relations, business development or nonprofit management in the healthcare industry.
• Minimum of 5 years of experience in managing boards and volunteers.
• Minimum of 5 years of experience managing direct reports.

PREFERRED QUALIFICATIONS

• Previous experience in nonprofit fundraising.
• Previous experience with healthcare marketing.
• Solid understanding of the healthcare market landscape, including key players, trends, and regulatory environment.
• Extensive network in relevant industries with the ability to make connections and build relationships with potential partners.
• Previous experience working in hospital/healthcare systems, medical device industry and/or surgical services industry.
• Experience developing and overseeing a budget.

KNOWLEDGE, SKILLS AND ABILITIES

• Demonstrated ability to foster interdisciplinary collaboration and team building.
• Demonstrated strong public speaking skills.
• Effective written and verbal communication skills, with a clear and concise communication style.
• Demonstrated ability to identify, develop, and oversee strategic partnerships that drive business growth.
• Effective negotiation and contract management skills, with a track record of successfully closing complex agreements.
• Excellent interpersonal skills, with the ability to build and maintain relationships at all levels of an organization.
• Strong analytical and problem-solving skills, with the ability to leverage data to drive insights and decision-making.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment.
• Ability to identify potential partnerships, evaluate value, and develop a strategic plan to establish and grow the partnership.
• Ability to clearly articulate the company’s value proposition.
• Strong understanding of financial metrics, ability to evaluate the financial impact of partnerships and make data-driven decisions.
• Ability to maintain confidentiality.
• Excellent organizational and time management abilities, prioritizing tasks effectively.
• Ability to demonstrate and hold others accountable for organizational values of: Innovation, Communication, Quality, Diversity, Equity and inclusion, and Achievement.

Here are some of the excellent benefits we offer and why it’s so great to work here!

• Competitive salary, for this role our salary range is $290,000 - $315,000 + an annualized target incentive of $60,000.
• Health insurance package options that include a HDHP plan and a PPO plan.
• Dental and vision coverage.
• Flexible Spending Account (FSA) and Healthcare Savings Account (HSA) options.
• Employer paid short- and long-term disability, accidental death and dismemberment, and life insurance coverage.
• Voluntary Life Insurance options including critical illness and accident insurance.
• 401(k) plan with immediate vesting.
• Pet insurance.
• LinkedIn Learning.
• Paid time off and 10 paid holidays per year.
• Paid sick time.
• Paid parental leave.
• Free subscription to Calm.
• Up to 8 hours of paid volunteer time.
• Employee Assistance Programs.

WORKING CONDITIONS
Remote work environment, using a computer, telephone and other office equipment daily. Attendance at scheduled meetings as required. Ability to travel as needed to support business development and Association functions.

FLSA Status: Exempt

Application Deadline: The closing date for applications is Monday, February 10th, 2025.

AORN provides equal employment opportunities to all employees and applicants for employment. We prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. We encourage people with disabilities and from other diverse backgrounds to apply. We do not discriminate based on disability.