Vp, Revenue Marketing

Full Time • San Jose, CA, United States of America

270,000 - 290,000 (Yearly) Added 17 hours, 55 minutes ago

Summary

LOCATION

Remote role - ability to work within any U.S time zone

QUALIFICATIONS

Bachelor's degree in marketing, business, or a related field; MBA preferred, 10+ years of experience in revenue-impacting marketing roles within high-growth B2B SaaS environments, strong leadership abilities managing teams, and familiarity with marketing automation tools and data analytics.

RESPONSIBILITIES

Develop and implement a comprehensive revenue marketing strategy, lead a high-performing marketing team, establish KPIs, oversee marketing budgets, explore new channels, and manage the Sales Development Representative (SDR) team.

INDUSTRY

Technology / AI-Powered Process Automation

SHORT DESCRIPTION

The Vice President of Revenue Marketing will drive company growth through strategic revenue marketing plans, lead cross-channel initiatives, ensure alignment with sales and product management, and foster a culture of innovation and collaboration within the team.

About Us:

Automation Anywhere is a leader in AI-powered process automation that puts AI to work across organizations. The company’s Automation Success Platform is powered with specialized AI, generative AI and offers process discovery, RPA, end-to-end process orchestration, document processing, and analytics, with a security and governance-first approach. Automation Anywhere empowers organizations worldwide to unleash productivity gains, drive innovation, improve customer service and accelerate business growth. The company is guided by its vision to fuel the future of work by unleashing human potential through AI-powered automation. Learn more at

www.automationanywhere.com

Our opportunity:

The Vice President of Revenue Marketing will play a crucial role in driving the company's growth by developing and executing a strategic revenue marketing plan that aligns with quarterly and annual objectives. This leader will oversee a wide range of marketing functions, from lead generation and demand creation to pipeline acceleration, ensuring all efforts are effectively integrated across channels. Leading a high-performing team, the VP will foster a culture of innovation and collaboration, working closely with sales, product management, and other stakeholders to align marketing initiatives with the broader go-to-market strategy.

Key responsibilities include setting and evaluating KPIs, optimizing marketing budgets to maximize ROI, and exploring new channels and technologies to enhance customer acquisition. In collaboration with content marketing, this role will shape campaign strategies to reach key buyer segments at every stage of their journey. Additionally, the VP will lead and develop the Sales Development Representative (SDR) team, ensuring its success through focused hiring, training, and continuous improvement. Ideal candidates bring a strong analytical mindset, proven B2B SaaS marketing experience, and a track record of delivering impactful demand-generation and account-based marketing campaigns.

Who you’ll report to:

This role will report to our Chief Marketing Officer

Location:

Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for:

Developing and implementing a comprehensive revenue marketing strategy that supports quarterly and annual growth targets. This includes the full spectrum of revenue marketing capabilities: lead generation, demand generation, lead nurturing, and pipeline acceleration programs across channels
Leading and mentoring a high-performing marketing team, fostering a culture of innovation, collaboration, and excellence. Ensure team members are aligned with the company's business goals and market strategies
Working closely with sales, product management, and other stakeholders to ensure alignment of marketing efforts with the overall go-to-market strategy
Establishing KPIs and metrics to evaluate the effectiveness of marketing strategies. Providing regular analysis and reports to stakeholders, identifying insights and action plans for continuous improvement
Overseeing marketing budgets, ensuring efficient allocation of resources to maximize ROI on marketing investments
Continuously exploring new marketing channels and technologies to enhance lead generation and customer acquisition efforts
In partnership with content marketing, defining overall campaign strategy and structure. Mapping campaigns to buyer segments and journeys, delivering the right content at the right time to build and progress pipeline.
End-to-end leadership and management of SDR team. Includes hiring, enablement, ongoing improvement, and reporting

You will be a great fit if you have:

Bachelor's degree in marketing, business, or a related field; MBA preferred
10+ years of experience in revenue-impacting marketing roles within high-growth B2B SaaS environments
Proven track record in leading successful demand generation and account-based marketing campaigns
Strong leadership abilities with experience managing teams of 5+ direct reports. Demonstrated ability to inspire trust and collaboration across sales and marketing functions
Familiarity with marketing automation tools (e.g., Marketo, Salesforce), CRM systems, AI tools, and data analytics platforms
Strong analytical abilities with a focus on data-driven decision-making. Ability to interpret complex data sets to inform strategic decisions

You excel in these key competencies:

Excellent verbal and written communication skills. Ability to convey complex ideas clearly to both internal teams and external partners
This leader must understand the process of engaging with customers and how to work with sellers to turn opportunities into revenue. At the same time, this leader must also be able to bride into the rest of the marketing team to define their requirements to be successful
This leader should possess strong strategic thinking skills, with the ability to prioritize high-impact opportunities and approaches. Equally important, they should be hands-on, willing to dive into execution to test and refine their strategies

The base salary range for this position in California, New York, and Washington is $270,000 – $290,000 and outside of those locations is $260,000 – 280,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.

Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that’s redefining the way people work, everywhere. Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

Job Segment OR Key Words: SaaS, Revenue Marketing, ABM, Demand Generation, Automation, AI, Leadership

#LI-JS1

#LI-REMOTE

Benefits and perks you’ll appreciate:

Flexible work schedule / remote roles
Unlimited Personal Time Off
12 holidays off per year
4 days volunteer time off per year
4 company “Achievement” days off per year
Variety of health care and well-being benefits
Paid family/parental leave
We are a designated “Best Place to Work” for 2 years in a row!

Newsweek’s Top 100 Most Loved Workplaces in America 2023 –

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email recruiting@automationanywhere.com.

All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.

Tailor Your Resume to Match this Job!

Apply

Share with Friends!