Vp, Vertical Solutions

Full Time • Atlanta, GA, United States of America

126,820 - 164,120 (Yearly) Added 12 hours, 34 minutes ago

Summary

LOCATION

North America (U.S. Bank's Merchant Payment Services)

QUALIFICATIONS

Bachelor's degree or equivalent work experience, 10+ years of marketing strategy experience, strong organizational and communication skills, proficiency in digital marketing, and knowledge of banking operations.

RESPONSIBILITIES

Lead the development of demand generation strategies for Enterprise segments, oversee campaign management, nurture leads through the buyer’s journey, create industry-focused marketing strategies, establish KPIs for campaign effectiveness, manage budget, leverage martech tools, and lead a high-performing team.

INDUSTRY

Financial Services / Payment Solutions

SHORT DESCRIPTION

Seeking a Senior Vertical Revenue Marketing Leader to define and execute demand marketing strategies for Enterprise segments, driving revenue growth through targeted campaigns and cross-functional collaboration.

At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions, enabling the communities we support to grow and succeed in the right ways, all more confidently and more often—that’s what we call the courage to thrive. We believe it takes all of us to bring our shared ambition to life, and each person is unique in their potential. A career with U.S. Bank gives you a wide, ever-growing range of opportunities to discover what makes you thrive. Try new things, learn new skills and discover what you excel at—all from Day One.

As a wholly owned subsidiary of U.S. Bank, Elavon is committed to building the platforms and ecosystems that help over 1.5 million customers around the world to achieve their financial goals—no matter what they need. From transaction processing to customer service, to driving innovation and launching new products, we’re building a range of tailored payment solutions powered by the latest technology. As part of our team, you can explore what motivates and energizes your career goals: partnering with our customers, our communities, and each other.

Job Description

U.S. Bank’s Merchant Payment Services is seeking a Senior Vertical Revenue Marketing Leader for our North American business. The role holder will define and drive the execution of our demand marketing strategy for Enterprise segments as well as aspects of our Small Business marketing strategy. This role functions as a domain expert in demand generation for MPS for prioritized segments, clearly identifying key customer needs and marketing opportunities and translating this into lead generation, retention and expansion campaigns that drive top-line revenue growth.

Responsibilities include:

Strategic Leadership: Lead the development and execution of multi-channel demand generation, customer retention and expansion strategies, aligning with overall marketing and sales objectives for prioritized verticals (e.g., Hospitality, Healthcare, Retail, Services, Public Sector). Implement account based marketing programs aligned with sales, product and marketing goals.
Campaign Management: Oversee the design, execution, and optimization of inbound and outbound campaigns across various channels (email, webinars, SEO, SEM, social media, and in person events, etc.). Drive sales and banker enablement in support of these campaigns.
Lead Nurturing: Design and optimize lead nurturing programs, aligning content and messaging to guide prospects through the buyer’s journey from awareness to conversion.
Industry-specific value propositions and marketing: Develop and execute account, segment and field based marketing strategies focused on industry specific value propositions and thought leadership as well as product centered use cases.
Data and Analytics: Establish KPIs and performance metrics to track, measure, and optimize campaign effectiveness; provide regular reporting and insights to the executive team.
Budget Management: Oversee the demand generation budget for segment, ensuring efficient allocation of resources across channels and programs for maximum ROI.
Technology & Tools: Leverage the martech stack and ABM tools to refine and target the ideal customer profile and personas.
Team Leadership and Collaboration: Build, manage, and mentor a high-performing demand generation team for key segments, including enterprise verticals. Work in close partnership with Revenue teams (Sales, Bankers), Product Marketing, Product Management and other Marketing functional to ensure a seamless go-to-market approach.

Basic Qualifications

Bachelor's degree, or equivalent work experience
10 or more years of related experience in marketing and marketing strategy with proven ability to deliver results

Preferred Skills/Experience

Advanced knowledge of assigned geographical area, competitive market, banking operations, and U.S. Bancorp's products and services
Strong organizational, interpersonal and team building skills
Excellent verbal, written and presentation skills
Agility in thinking and delivery, along with proven ability to take direction in support of company goals
Strong decision-making and problem-solving skills
Proven ability to independently manage multiple projects and assignments that are completed on time and on budget
Proficient computer navigation skills using a variety of software packages
MBA or equivalent markers of high achievement are a plus

If there’s anything we can do to accommodate a disability during any portion of the application or hiring process, please refer to our disability accommodations for applicants.

Benefits:

Our approach to benefits and total rewards considers our team members’ whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following (some may vary based on role, location or hours):

Healthcare (medical, dental, vision)
Basic term and optional term life insurance
Short-term and long-term disability
Pregnancy disability and parental leave
401(k) and employer-funded retirement plan
Paid vacation (from two to five weeks depending on salary grade and tenure)
Up to 11 paid holiday opportunities
Adoption assistance
Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law

EEO is the Law

U.S. Bank is an equal opportunity employer committed to creating a diverse workforce. We consider all qualified applicants without regard to race, religion, color, sex, national origin, age, sexual orientation, gender identity, disability or veteran status, among other factors.

E-Verify

U.S. Bank participates in the U.S. Department of Homeland Security E-Verify program in all facilities located in the United States and certain U.S. territories. The E-Verify program is an Internet-based employment eligibility verification system operated by the U.S. Citizenship and Immigration Services.

The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $126,820.00 - $149,200.00 - $164,120.00

U.S. Bank will consider qualified applicants with arrest or conviction records for employment. U.S. Bank conducts background checks consistent with applicable local laws, including the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act as well as the San Francisco Fair Chance Ordinance. U.S. Bank is subject to, and conducts background checks consistent with the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA). In addition, certain positions may also be subject to the requirements of FINRA, NMLS registration, Reg Z, Reg G, OFAC, the NFA, the FCPA, the Bank Secrecy Act, the SAFE Act, and/or federal guidelines applicable to an agreement, such as those related to ethics, safety, or operational procedures.

Applicants must be able to comply with U.S. Bank policies and procedures including the Code of Ethics and Business Conduct and related workplace conduct and safety policies.

Job postings typically remain open for approximately 20 days of the posting date listed above, however the job posting may be closed earlier should it be determined the position is no longer required due to business need. Job postings in areas with a high volume of applicants, such as customer service, contact center, and Financial Crimes investigations, remain open for approximately 5 days of the posting listed date.

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