We-Ko-Pa Casino - Manager Of V.I.P Player Services
LOCATION
We-Ko-Pa Casino Resort
QUALIFICATIONS
Associate's or bachelor's degree in business, 3 years of customer service/marketing experience, knowledge of player data systems and Microsoft Excel, and prior supervisory/manager experience.
RESPONSIBILITIES
Oversee strategies for attracting and retaining VIP players, monitor player metrics, manage host teams, establish comp criteria, lead VIP interactions, plan events, ensure VIP recognition, oversee staffing, and assist with budget processes.
INDUSTRY
Gaming and Hospitality
SHORT DESCRIPTION
The Manager of VIP Player Services will enhance relationships with upper-tier casino guests while achieving revenue goals and ensuring exceptional guest experiences through strategic player development initiatives.
JOB TITLE: WCR Manager of VIP Player Services
DEPARTMENT NAME: WCR Marketing
REPORTS TO: WCR Marketing Director
POSITION STATUS: Regular Full-Time, FLSA EXEMPT
JOB DESCRIPTION:
ESSENTIAL DUTIES:
- Provide exceptional guest service to external and internal guests by maintaining and exhibiting the Casino Resort We-Ko-Pa Way Service Standards: Smile and Greet, Name and Meet, Thank you, and Goodbye.
- Develops, implements, and maintains a targeted casino customer base, establishing strategies and production standards and policies and procedures for achieving objectives.
- Monitors play (numbers of trips. theoretical win, ADT) of upper-tier club members and other player development segments. Manages Hosts and Executive Hosts and establishes accountability standards to ensure host productivity and support of revenue goals through We-Ko-Pa's most valued players.
- Assists in determining player re-investment strategy and criteria for issuance of discretionary comps.
- Directs VIP staff and call center representatives to ensure that VIP club members and potential customers are reached professionally, courteously, and courteously. Completes bi-weekly reports to the director of marketing summarizing activities (events attended, off-property contacts, recruiting/enhancement ideas).
- Maintain detailed knowledge of all casino promotions and enhance players' awareness of them.
- Meet bi-weekly (or as needed) with Gaming Directors to ensure each department's VIPs are recognized and rewarded.
- Identify and implement strategies for targeted direct marketing to non-We-Ko-Pa guests, including members of other casinos' loyalty clubs.
- Plans VIP Events with the Marketing Director to establish eligibility and host quotas that optimize returns.
- Through hosts, player development efforts, and marketing programs, assist in filling the hotel and meeting budgeted occupancy quotas.
- Maintains appropriate staffing levels in the department by interviewing, selecting, training, scheduling, evaluating, promoting, disciplining, and terminating hosting staff as needed.
- Facilitates the flow of information throughout the department by organizing and presiding over regularly scheduled meetings with all direct reports.
- Assists with the annual budget process and monthly financial statements for the Player Development Department. Monitors for monthly compliance.
- Performs other related duties as required.
- Must be able to lift 50 pounds and push or pull 100 pounds.
- Must be able to obtain and maintain a State & Tribal Gaming License, including a background check.
- Must be 21 or older.
- Must pass a pre-employment drug test.
MINIMUM QUALIFICATIONS:
INDIAN PREFERENCE:
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