Web Content Manager

Description

The Web Content Manager serves as the lead editor for the Springfield College website and as a strategic advisor, in collaboration with the Associate Vice President of Marketing, of all College digital and web marketing communications. The Web Content Manager provides vision, leadership, and oversight for the College's Web presence. The position is responsible for leading the implementation and delivery of the College’s web messaging consistency strategies to deliver an interactive multi-media experience on the Web for all College audiences, including prospective students (and their families), current students (and their families), faculty, staff, alumni, community, and the media.

Using judgment and knowledge of web trends, the Web Content Manager provides relevant information, quality assurance, and critical functionality to target audiences, and provides timely and on-going training and development to content publishers, keeping the College’s web presence updated and relevant. The position serves as the primary point of contact on Web-related matters including message strategy, content creation, content management tools, analytics, and usability. The Web Content Manager will also integrate web strategies with any other marketing and communications efforts as necessary.

This position provides daily operational support to Associate Vice President of Marketing with the focus of enhancement of the College’s positioning platform and brand awareness/identity.

Responsibilities

Oversee the operation of the College's external Web platform by:

• Directing activities related to web strategies, website design, content management, integrated marketing communications, and best practices.
• Develop a comprehensive web content strategy to support Springfield College's goals, including recruitment, fundraising, and brand awareness.
• Provide guidance and support to content publishers while troubleshooting larger-scale content development issues.

• Writing, editing, and evaluating high-quality content to support the College's strategic communication goals.
• Collaborate with faculty, staff, and students to highlight stories that promote the Springfield College brand and aid recruitment efforts.
• Identify and implement SEO strategies to increase organic website traffic.
• Utilize Springfield College's editorial style guidelines.

• Acting as the primary liaison for implementing institutional web strategies.
• Educate stakeholders on the evolving landscape of web and digital platforms.
• Offer expert customer service and guidance for web-related needs.
• Assess and implement tools and strategies for marketing, design, content development, analytics, and standards compliance.
• Partner with the Digital Content Manager to ensure a cohesive user experience across all website elements.
• Regularly reviewing user experience to identify and implement improvements.

• Using tools like GA4, Google Tag Manager, and Data Studio to assess performance.
• Identify opportunities for enhancement and developing strategies to improve the College’s web presence.

• Contributing to the development of policies, standards, and procedures.
• Ensuring adherence to accessibility and compliance standards.
• Assisting departments in interpreting and implementing web policies.
• Routinely updating web standards to align with best practices and regulations.
• Researching and applying SEO strategies through keyword research and competitor analysis

Qualifications

Bachelor’s degree required in Communications, Public Relations, Marketing, Web Design, Computer Science, or related field with 3-5 years of directly related experience.

Knowledge, Skills & Abilities

Expertise in applying web design principles and techniques to develop and enhance integrated, complex websites.
Strong strategic planning and project management skills.
Advanced verbal and written communication abilities, including exceptional writing, editing, and proofreading skills.
Proven experience in writing, editing, and formatting web content, with proficiency in content management systems, preferably Drupal.
Comprehensive understanding of internet marketing principles and strategies, including extensive experience with Search Engine Optimization (SEO).
Familiarity with HTML, CSS, and content management systems is highly desirable.
Proficiency in Microsoft Office Suite and Adobe Creative Suite.
Strong analytical, critical thinking, and creative problem-solving skills, with the ability to work effectively both independently and within a team.
Demonstrated ability to foster a collaborative and cooperative work environment.
Experience in higher education is preferred.
Thorough knowledge of web standards and WCAG accessibility guidelines is highly desirable.