Web Content Specialist

Full Time • Palos Hills, IL, United States of America

47,470 - 63,525 (Yearly) Added 3 days, 10 hours ago

Summary

LOCATION

Not specified

QUALIFICATIONS

Bachelor's degree in communications, marketing, or a related field, 1-3 years of relevant experience, preferably in higher education, knowledge of AP style, experience with WordPress, HTML, digital marketing, and social media best practices.

RESPONSIBILITIES

Edit, maintain, and publish web and social media content, develop social media strategies, mentor content contributors, collaborate on marketing strategies, analyze web data, ensure branding compliance, and monitor digital marketing effectiveness.

INDUSTRY

Higher Education

SHORT DESCRIPTION

The Web Content Specialist is responsible for managing digital content to ensure a consistent brand message and promoting student success through various online platforms under the direction of the Assistant Director of Marketing.

The Web Content Specialist, under the general direction of the Assistant Director of Marketing, is responsible for producing and managing web pages, social media and other electronic content. The Web Content Specialist is responsible for ensuring a clear, consistent and strategic brand message in digital mediums. The Web Content Specialist is dedicated to the learning college concepts by developing programs and facilitating activities that promote student success and lifelong learning.

Responsibilities include the following. Other duties may be assigned.

Edits, maintains and publishes content for webpages, social media and other digital marketing efforts, with a strong preference for experience with WordPress.
Writes, edits and proofreads marketing materials, ensuring alignment with AP style and college branding guidelines.
Posts, coordinates, monitors and follows up with social media content on the college’s branded accounts.
Develops and implements the college’s overall social media strategy and works with college clients to ensure the best use of social media.
Guides, coordinates and mentors content contributors with various levels of familiarity with web and social media practices.
Collaborates with various departments and clients to develop marketing strategies and campaigns, ensuring the completion of projects that support enrollment and brand enhancement goals.
Interprets and applies web data and social media insights to improve the website, digital marketing, social media, etc.
Assures quality of the college’s digital presences by identifying and fixing issues.
Ensures proper use of the college’s branding and style guidelines across digital platforms.
Monitors and reports on the effectiveness of digital marketing campaigns, including web traffic and ad performance, and provides insights to optimize strategies and ROI.
Performs related duties as assigned.

Education/Experience

Bachelor’s degree in communications, marketing or a related field. Bachelor’s degree required.
Minimum 1-3 years of relevant experience required, preferably within higher education.

Please ensure application fields are completed with experience and education information

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Strong communicator with solid writing and editing skills; knowledge of AP style
Experience with content management systems, preferably WordPress
Familiar with HTML, web development and design principles
Experience with digital marketing and search engine optimization (SEO)
Experience administering social media brand pages with knowledge of best practices
Self-starter who can solve problems, manage multiple projects at once and track timelines effectively
Must be able to work quickly under deadlines and follow through on assignments
Must have good interpersonal and organizational skills and be able to communicate effectively with faculty, staff, students, community members and vendors
Demonstrated collaboration and creativity skills
Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form.

Position Status

Full Time

Hours

General Hours
8:00 a.m. to 5:15 p.m.
Monday through Friday

Salary/Wage

$47,470-$63,525

Hourly/Salary

Salaried

Benefits

FT Professionals Position

Moraine Valley offers a generous benefits plan which includes paid time off, tuition discounts for eligible employees and family, medical, dental, vision, and retirement benefits in a collaborative and friendly environment. These include:

Health, Dental, Vision
Life insurance, Optional life
Disability insurance
Tuition reimbursement
Tuition waiver
SURS Retirement plan
Vacation Days
Holidays
Sick Leave
Personal days
Bereavement days
Tax-sheltered annuity plans

Visit these links to learn more about specific benefits for this Professionals position:
Benefit Highlights
Benefit Guide-Details

Review of Applications Begins

11/04/2024

Posting Detail Information

Posting Number

AP00505P

Open Date

10/21/2024

Yes

Special Instructions to Applicants

Please apply online using jobs.morainevalley.edu. For best consideration, please submit application and required documents prior to review date. Portfolio may be included as a link in your resume or may be attached.

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