Web & Marketing Associate

Additional Links:

This position is Benefit eligible; click here for an overview of available benefits.
This position is covered by the UHP Bargaining Unit; click here to review the current UHP Contract.
This position is in salary group UHP-07; click here to review the current UHP Pay Plan

Excellence, Teamwork, Leadership and Innovation. These are the values that define UConn Health, and we are looking for team members that share these same values. Our top rated organization is looking to add a Web and Marketing Associate to our growing team. If you have a background in this field, as well as a passion for customer and patient experience, we want to hear from you.

At UConn Health this position is responsible for the marketing and communications initiatives for department(s) or major health care program utilizing both web and print.

COMPREHENSIVE BENEFITS OFFERED:

• Industry-leading health insurance options and affordability

• Generous vacation and sick-time plans

• Multi-channel retirement options (pension and match options)

• Tuition waiver and reimbursement for employees and qualified family members

• Quick commute access from I-84, Rte 9 and surrounding areas

• State of the art facility and campus environments

• Progressive leadership and educational development programs available

• Develops and prepares promotional and educational materials such as new releases, pamphlets, brochures, exhibits, bulletins and department's newsletter.
• Assists in the development of on line marketing and social media campaigns and strategies that drives traffic to the department services.
• Creates and executes communication and marketing plans.

• Creates webpages as well as manages and updates department website compliant with applicable legal requirements and UConn's policies.
• Continuously tests webpages, troubleshoot and provide analytic reports on a monthly basis or as needed.
• Designs computerized forms and etools for use via website.
• Monitors performance and results, monitors and develops reports using Google Analytics or similar tools.

• Proactively manages all social media accounts including reporting and responses on a daily/weekly basis.
• Creates social media posts (Facebook, Instagram, Linkedin, etc) for marketing and communications purposes.
• Assesses needs and provides advice on the various internet communications and other forms of marketing and public relations efforts
• Identifies and evaluates improvement options; modifies sites and associated social media as appropriate using combination of graphics, animation, videos and written material to present effective messaging.
• Leads in the development of online marketing and social media campaigns strategies to drive traffic to the website and social media platforms.

• Manages the planning and execution of all small to large scale events, including internal and external media coverage.
• Manages online events calendar
• Manages sponsorship requests
• Commits to continuous learning of emerging web marketing, social media and technology trends
• Performs related duties as required.

• Knowledge of marketing and promotion initiatives/strategies
• Knowledge of web design principles and accessible web design principles based on federal or state guidelines;such as usability.
• Knowledge of communication methods and procedures
• Considerable communication, presentation, writing and research skills
• Considerable interpersonal skills;
• Considerable computer skills; programming skills
• Ability to prioritize tasks and managed deadlines.
• Artistic and creative abilities; ability to utilized various multimedia tools.
• Good organizational skills; ability to meet deadlines; ability to create and manage work plans.
• Excellent customer service skills.

• Incumbents in this class may be required to travel within the state in the course of their daily work
• Experience with WordPress and Adobe creative programs.

UConn Health is a vibrant, integrated academic medical center that is entering an era of unprecedented growth in all three areas of its mission: academics, research, and clinical care. A commitment to human health and well-being has been of utmost importance to UConn Health since the founding of the University of Connecticut schools of Medicine and Dental Medicine in 1961. Based on a strong foundation of groundbreaking research, first-rate education, and quality clinical care, we have expanded our medical missions over the decades. In just over 50 years, UConn Health has evolved to encompass more research endeavors, to provide more ways to access our superior care, and to innovate both practical medicine and our methods of educating the practitioners of tomorrow.