Website Content Marketing Manager

University of Wisconsin-Stout's Marketing & Communications team is looking for its next Website Content Marketing Manager. Use your voice and vision to enhance the digital enrollment pathway of prospective students, build partnerships with business and industry, and enhance the future we're building at Wisconsin's Polytechnic University.

We're looking for a digital-first content leader who's ready to amplify the career-focused, hands-on ethos and opportunities of Stout's polytechnic identity and passionate about helping learners discover and achieve in truly innovative ways. Sound like a lot? The greatest opportunities always do... And that's what we are-a community driven to do.

If you write "for" and not "about" your subject. If you talk "to" and not "at" your audience. If you believe that content builds relationships. And if you're determined to improve communication through metrics and analytics, we want you on our team.

Universities of Wisconsin Official Title and Job Description: Marketing Manager (CM014)

QUALIFICATIONS

Minimum / Required

• Bachelor's degree in marketing, communications, or a related degree or equivalent combination of education and/or relevant experience
• Strong written and visual communication skills
• Strong design skills and knowledge with Adobe Creative Suite software
• Knowledge of search engine optimization (SEO) and content management systems (CMS)
• Organization, creativity and analytical problem-solving skills
• Strong strategic, marketing project management skills
• Knowledge of HTML and CSS
• Ability to manage numerous projects simultaneously and meet deadlines
• Outstanding judgment and work ethic
• Ability to work collaboratively and build consensus

Preferred Qualifications

• Familiarity with PHP, jQuery and/or related programming languages
• Experience in a higher education environment and/or a large nonprofit organization
• Development and analysis of integrated marketing campaigns
• Knowledge of customer relationship management systems (CRM)
• Comfort creating and delivering presentations to various stakeholders

RESPONSIBILITIES

The Web Content Manager maintains content on the UW-Stout websites using the Drupal Workbench and SharePoint Office 365 online content management systems (CMS). The position supports UW-Stout's strategic marketing initiatives for student recruitment, retention, partnerships, and fundraising through the development of content for university websites and collaborates on content to optimize other digital communication pathways, including email and digital advertising. This position is responsible for developing and executing cross-unit and program web marketing opportunities, maintaining university client relationships, and establishing integrated marketing.

DEPARTMENT INFORMATION

Marketing & Communications leads and implements cross-campus marketing-communications, strategies and research to help drive UW-Stout's enrollment, partnerships, and fundraising initiatives. UW-Stout's Marketing & Communications Department is committed to creating an inclusive campus community. Candidates who have experience working collaboratively with diverse individuals and/or groups and who can contribute to fostering an inclusive environment are encouraged to identify their experience in these areas.

APPLICATION INSTRUCTIONS

Applications will be accepted until the position is filled. First round of interviews will begin the week of November 4, 2024.

To apply, click on the APPLY button or go to: https://www.uwstout.edu/about-us/careers-jobs

Required application materials:
1. Cover letter
2. Current Resume; include a link to a website or portfolio with example(s) that demonstrate your expertise in designing website/webpage creation
3. Names and contact information for a minimum of three (3) professional references who can speak to your skills and abilities for the position
4. One (1) to three (3) marketing-oriented writing sample(s)

• Please use your cover letter to speak to each of the Minimum/Required Qualifications for this position as listed above. For each required qualification, describe your relevant experience, using specific examples from your work history to illustrate how your experience satisfies the requirement.

Applicants must complete all required fields and attach all required documents prior to submitting the online application.

Note: Once you have attached your materials and submitted your application you will not be able to go into the system and change them.

Before starting the online application process, we recommend you preview the frequently asked questions (FAQs) available at: https://kb.uwss.wisconsin.edu/21900

It is the policy of UW-Stout to provide reasonable accommodation to qualified applicants with disabilities. If you need assistance, or accommodation in applying because of a disability, please contact us using the information below. Employment opportunities will not be denied because of the need to make reasonable accommodation for a qualified individual's disability.

For questions regarding this position or recruitment, please contact:

Search Chair: Cheryl Keyes
Email: keyesc1992@uwstout.edu

If you need assistance with the online application process or if you submitted your application prior to uploading all of the required application materials, please contact:

Search Coordinator: Sky Petranovich
Email: petranovichs@uwstout.edu

INSTITUTIONAL OVERVIEW

University of Wisconsin-Stout, Wisconsin's only Polytechnic University, offers an unmatched career-focused education that combines applied learning, theory and research with real-world experience that prepares tomorrow's leaders to drive the future of business and industry. At UW-Stout, our students do more than earn a degree-they do on day one. And we are #StoutProud to produce lifelong learners, ethical leaders and responsible citizens who succeed in a global society.

UW-Stout is recognized nationwide for its operational excellence. We were the first and remain the only four-year public higher education institution in the nation to receive the Malcolm Baldrige Award, and we are dedicated to a process-improvement model that leverages the power of data and the value of our people. We believe in critical thinking and fact-informed decision making. We pursue sustainability in form and function and collaborate across campus and with our partners to solve problems in industry and society. And providing an equitable, diverse and inclusive environment for our faculty, staff and students to live, learn and work is a top priority.

We offer 50+ undergraduate degrees, 20+ graduate degrees and 30+ certificate options in Art, Design & Graphics; Business & Management; Education; Human & Social Sciences; Information Technology & Communications; and Science, Engineering & Math. Our first-class digital infrastructure and learning environments provide our nearly 7,000 students with every avenue to explore and personalize their success. And we invest in people who share our vision to advance our position as Wisconsin's only Polytechnic University and as a regional, national and international leader in higher education.

Be a part of the future at UW-Stout. Learn more at https://www.uwstout.edu/about-us

University of Wisconsin-Stout is located in Menomonie, Wisconsin, a community an hour east of Minneapolis-St. Paul. A pillar of Wisconsin's Chippewa Valley and recognized as one of the best small towns in America, Menomonie provides an idyllic combination of natural beauty, outdoor recreation, boutiques and arts and culture with access to a metropolitan area. For more information about the UW-Stout community and region visit: https://www.uwstout.edu/about-us/our-community

ADDITIONAL INFORMATION

Minimum starting salary of $55,000, commensurate with qualifications and experience. The Universities of Wisconsin provides an excellent benefits package including participation in the Wisconsin State retirement plan, demonstrating our commitment to the diverse needs of our employees.

Benefit Details: https://www.wisconsin.edu/ohrwd/benefits/download/quickguidefasl.pdf
To calculate the estimated value of your total compensation, use the Health & Retirement Contributions Estimator | Employee Benefits (wisconsin.edu)

UW-Stout is committed to nondiscrimination in its employment practices and to equal employment opportunity for all persons and does not discriminate against, harass or retaliate on the basis of race, color, creed, religion, age, sex (as defined in state and federal law), sexual orientation, national origin, ancestry, disability, pregnancy, marital or parental status, genetic information, arrest record, conviction record, military service, veteran status, use or nonuse of lawful products off the employer's premises during non-working hours, political affiliation, declining to attend a meeting or participate in any communication about religious matters or political matters, honesty testing, or any other category protected by law.

As an equal employment opportunity and affirmative action employer, UW-Stout welcomes applications from individuals from diverse groups; veterans, individuals with disabilities and from historically excluded populations. At UW-Stout we value our differences and welcome diverse perspectives as we continually commit to developing an inclusive and equitable environment for all employees and students.

Employment is contingent upon the final candidate's completing a criminal background check and being cleared to work by the Human Resources Office. Employment is also contingent upon the final candidate passing reference checks and an essential job function test, as applicable. The reference check process includes asking the final candidate and most recent supervisor(s) questions regarding sexual violence and sexual harassment. Final candidates with previous employment within the UW System and State of WI agencies will be subject to additional reference checks.

The University of Wisconsin-Stout does not offer H-1B or other work authorization visa sponsorship for this position. A successful applicant will be responsible for ensuring eligibility for employment in the United States on or before the effective date of the appointment and for maintaining work authorization throughout the employment term. If you have questions regarding this, please contact our Human Resources office, Phone: 715.232.2149

In response to a public records request, the University of Wisconsin System will not reveal the identities of applicants who request confidentiality in their online application, except that the identity of the successful final candidate will be released. See Wis. Stat. sec. 19.36(7).

UW-Stout is committed to providing safety and security of all members of our community in accordance with the Clery Act. For campus safety information and crime statistics visit: https://www.uwstout.edu/life-stout/police-and-parking/clery-information

Job Family: Staff