Youth On Course - Digital Marketing Manager

Youth on Course is a non-profit organization based in Monterey, CA serving more than 200,000 youth through subsidized rounds of golf, internships and college scholarships. The organization has a presence in all 50 states, Canada, and Australia. It is supported with over 2,000 golf course partners and more than 8,000 unique donors.

Position: Digital Marketing Manager

Status: Exempt

Reports to: Marketing Director

POSITION SUMMARY:

The Youth on Course Marketing team is focused on reaching national brand awareness through paid, earned and owned media channels, brand partnerships, fundraising events and member activations. With the organization experiencing exponential growth in recent years, oversight of digital marketing channels has become increasingly important so that Youth on Course may harness storytelling opportunities to showcase our impact on the lives of youth and the sport.

The Digital Marketing Manager will execute Youth on Course's digital marketing strategy across all owned digital channels, including social media platforms, website content, email marketing, SMS, and push notifications. This role will focus heavily on managing social media and blog content while supporting strategic digital campaigns with brand partners (e.g., TaylorMade) to build national brand awareness. The ideal candidate is a highly organized storyteller with a strong understanding of digital trends, analytics, and audience engagement strategies.

DUTIES AND RESPONSIBILITIES:

• Digital Marketing Strategy (30%)
  • Oversee and execute the digital marketing strategy, integrating efforts across social media, email, SMS, blog, and website to align with Youth on Course’s mission and marketing goals.
  • Collaborate with the Marketing Director to align owned media strategies with broader organizational objectives and campaigns.
  • Work with brand partners (e.g., TaylorMade) to execute collaborative campaigns that promote Youth on Course programs and initiatives.
  • Monitor, analyze, and report on owned media performance, leveraging insights to optimize strategy and execution.
• Social Media Management (25%)
  • Lead the development and execution of social media content and engagement strategies across platforms, including Instagram, Facebook, X, TikTok, LinkedIn, and YouTube.
  • Plan and post engaging content, including static posts, videos, stories, and reels, tailored to each platform.
  • Collaborate and support influencer and brand ambassador campaigns to expand reach and enhance community engagement.
  • Monitor and actively engage with social media audiences, fostering a thriving and loyal community.
• Email, SMS, and Push Notification Campaigns (20%)
  • Plan and execute email marketing campaigns, including automated journeys, to engage members, donors, and partners.
  • Implement SMS and push notification campaigns to share timely updates, event reminders, and calls to action.
  • Analyze campaign performance metrics, providing insights to enhance effectiveness and audience engagement.
• Blog and Website Content (20%)
  • Create, edit, and manage blog articles that highlight member success stories, organizational updates, and industry-related content.
  • Collaborate with internal and external partners to source accurate and compelling content.
  • Maintain and update website content to reflect current initiatives, events, and campaigns, ensuring an engaging user experience.
• Miscellaneous (5%)
  • Attend necessary meetings, educational seminars, and other related functions.
  • Other duties as assigned, including professional development.