全球速卖通事业部(AliExpress)-Business Marketing Manager-Pasadena

Basic Infomation

Department:

Alibaba Group

Degree:

Bachelor

Work Experience:

5 year

Job Description

1、Develop and execute strategic seller acquisition plans to promote Alibaba International's products and services, focusing on AliExpress L2L business. 2、Collaborate with program teams to align marketing initiatives, ensuring consistency with program decks, onboarding processes, and promotional campaigns. 3、Design and implement marketing campaigns to attract, engage, and convert potential sellers, utilizing a variety of marketing channels and tactics. 4、Partner with business development to manage and optimize lead generation, traffic, and conversion rates, fostering strong collaboration between departments. 5、Monitor market trends and competitive landscape to create awareness and generate interest in Alibaba International's offerings among target sellers. 6、Assess the effectiveness of marketing strategies and adjust as needed to maximize seller engagement and program success.Position Requirement

1、Bachelor's degree in Marketing, Business Administration, or a related field. 2、Minimum of 5 years of experience in B2B marketing, preferably in the e-commerce or seller acquisition domain. 3、Solid understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing. 4、Proven track record in developing and executing successful lead generation and conversion strategies. 5、Strong analytical skills to measure campaign performance and make data-driven decisions. 6、Excellent interpersonal and communication skills, with the ability to collaborate effectively across teams and stakeholders. 7、Fluent in English and ability to work in a fast-paced, VUCA environment.